Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.


Post By Erin Lynch

MCM Outlook 2013: Catalogs Still Have Staying Power  Jul 01, 2013 1:00 AM By Erin Lynch

Catalogs still have staying power in the direct-to-customer sector, according to results from the MCM Outlook 2013 survey. In fact, more than half of the survey respondents said their companies market products directly to consumers and businesses through a print catalog – and nearly half plan to increase circulation in 2013.

Brands Head to Social Media for #Equality  Jun 27, 2013 10:38 AM By Erin Lynch

After the United States Supreme Court struck down Prop. 8 and DOMA this week, clearing the way for marriage equality, several brands took to social media sites such as Twitter, Facebook, and Instagram to show their support.

One Step Ahead Appeases Facebook Backlash Over Acquisition  Jun 26, 2013 1:41 PM By Erin Lynch

Comments questioning your customer service, your business ethics, and your inability to complete orders are not what you want to see on your Facebook page. In fact, it could ruin brand engagement and customer trust.

Men’s Wearhouse Opens Up About Zimmer Termination  Jun 25, 2013 11:43 AM By Erin Lynch

After receiving backlash from customers over the firing of George Zimmer, the Board of Directors of Men’s Wearhouse issued a statement explaining why they fired him and gave an inside look into the internal struggle at the retailer.

Macy’s to Have 500 Fulfillment Stores by End of 2013  Jun 24, 2013 1:51 PM By Erin Lynch

In what Macy’s is calling a continual effort to connect with the ever changing consumer, CEO Terry Lundgren announced plans to see a total of 500 stores double as fulfillment centers by the end of 2013.

Is Free Shipping Now Essential for Retailers?  Jun 24, 2013 11:17 AM By Erin Lynch

Free shipping was once the goldmine for online retailers and what set you apart from your competitors. But as more and more retailers offer the service, is it now just something the shopper expects?

Twitter Reacts to Zimmer’s Termination  Jun 20, 2013 1:49 PM By Erin Lynch

Customers and fans of Men’s Wearhouse took to Twitter this week to express their displeasure in the retailer’s decision to fire founder and Executive Chairman George Zimmer. Here are some of their tweets.

The Shopping Habits of the B2B Buyer  Jun 19, 2013 4:03 PM By Erin Lynch

When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.

Men’s Wearhouse Fires Executive Chairman Zimmer  Jun 19, 2013 12:35 PM By Erin Lynch

While George Zimmer was able to guarantee the likeability of the suits at Men’s Wearhouse, he wasn’t able to guarantee his job as the Executive Chairman. The retailer announced his termination this week.

Amazon Launches Gift Card Program with Facebook  Jun 19, 2013 11:55 AM By Erin Lynch

Amazon has teamed up with Facebook and launched a new program that allows users of both services to band together to surprise friends on their birthday with an Amazon gift card.

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