Erin Lynch

[email protected] / LynchMCM

Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.

Making the Most of Social Media Engagement

| Erin Lynch

When it comes to successfully creating a social media presence for your brand, consumer interaction is key. Unfortunately, as this infographic from Reach Local points out, not every fan or follower engages the same exact way. Check out the seven most popular social media fans and the best ways to engage with them.

SAP to Acquire hybris

| Erin Lynch

In what SAP is calling an effort to deliver the next-generation ecommerce platform, the software firm has announced plans to acquire the Swiss-based omnichannel technology company hybris.

Rakuten Acquires Webgistix for Undisclosed Amount

| Erin Lynch

In an announcement made during the IRCE conference in Chicago this week, Hiroshi Mikitani, Chairman and CEO of the global marketplace Rakuten, said his company has acquired Webgistix for an undisclosed amount of money.

An Inside Look into Amazon’s Global Enterprise

| Erin Lynch

Amazon launched it’s latest marketplace in India this week, making it the 10th marketplace for the ecommerce goliath. In this infographic from Amazon, you will get a glimpse into the countries it serves, how many fulfillment centers it has worldwide, and it’s third-party seller growth.