Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.


Post By Erin Lynch

Study Finds 44% of Mobile Shoppers Will Not Return to a Non Mobile Ready Site  May 29, 2013 8:54 PM By Erin Lynch

A recent study from Kentico Software has found that 76% of smartphone users and 78% of tablet users return often to websites that look good and work well on their mobile devices. But for those sites that are not designed responsively, 44% will never go back and 52% will not return on a regular basis.

Gain Brand Loyalty through Social Media  May 29, 2013 6:58 PM By Erin Lynch

Imagine if you can introduce your brand to just some of the 1.1 billion users on Facebook, 500 million users on Twitter, or the 225 million people using LinkedIn. According to this infographic by Social Annex, you can and it’s all about customer loyalty programs.

NRF Asks Judge to Reject Swipe Fee Settlement  May 29, 2013 4:28 PM By Erin Lynch

The National Retail Federation, along with 20 other retailers, have asked a federal judge to reject a proposed settlement over credit card swipe fees alleging it is an “evil” price fixing practice conducted by Visa and MasterCard.

Brick and Mortar Retailers Beat Out Online Counterparts  May 29, 2013 3:03 PM By Erin Lynch

As online retailing has become a force to be reckoned with in the retail industry, a close look at how brand equity varies for brick and mortar vs. online brands beckons. Measuring many online retail brands for the first time in the 2013 Harris Poll EquiTrend Study shows that when it comes to the brick and mortar and sides of a single brand, the etailer side lags.

Social Media Use Expected to Rise in Contact Centers  May 22, 2013 6:22 PM By Erin Lynch

While a focus on social media initiatives seems to be lacking in most contact centers as of late, a new Deloitte study has found that the use of social media is expected to rise within the next 24 months.

Showrooming Becoming a $215 Billion Problem for Retailers  May 22, 2013 3:43 PM By Erin Lynch

Mobile devices are becoming to new accessory for consumers. It’s where they can find locations of stores, download coupons, and, unfortunately, compare prices while shopping in a traditional brick-and-mortar store.

Social Media Declining for Online Purchases  May 22, 2013 2:00 PM By Erin Lynch

Social media is lagging as a direct traffic source to ecommerce websites and for online purchases, despite brand investment, according to a recent report from Monetate.

Getting Social with Customer Service  May 21, 2013 2:28 PM By Erin Lynch

As ecommerce sellers begin to embrace social media as a way to engage with customers, many are finding it to be a perfect opportunity to also use it as a customer service tool, also known as eServices.

Shoppers Prefer Sites with Live Chat  May 20, 2013 8:14 PM By Erin Lynch

Shoppers want a site to be highly optimized, they want shipping to be fast, and now they want immediate interaction with the contact center. This is why it is more important than ever for your site to offer live chat.

SLI Systems to Go Public  May 20, 2013 7:29 PM By Erin Lynch

The site search provider SLI Systems has announced plans to proceed with an initial public offering in its home country of New Zealand.

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