Site Search: Leading the Customer to Purchase
Like it or not, when a visitor heads to your site they are most likely there to browse, which is why it’s important for retailers to give shoppers what they want, the quickest way possible.
Erin Lynch
Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.
Mother’s Day Online Spending Jumps 15%
Mobile commerce helped Mother’s Day online spending rise by 15% compared to 2012, according to an infographic from IBM.
How to Snag the Mobile Shopper
While more and more consumers are researching products and comparing prices on their mobile devices most showroomers are not using their device to finalize a purchase.
USPS Looking into Possible Postage Increase
The United States Postal Service will soon “look into” raising the postage rate for various types of mail commonly used by consumers and businesses that mail periodicals, magazines, newspapers and marketing material.
Foot Locker Signs Deal to Acquire Runners Point
Foot Locker announced that it has signed a definitive agreement to acquire Runners Point Group, a specialty athletic store and online retailer based in Germany, for approximately $94 million.
Using Social Media as a Customer Service Tool
brand followers are not just about using social media to gain coupons or deals from retailers, it’s the place to be heard. This infographic touches on the many ways retailers can use social media for customer service and how that can turn your company from “good” to “great.”
Mobile Marketing Set to Hit $400 Billion by 2015
The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion representing an annual growth rate of 52%.
Consumers Want Customized In-Store Experience Over Online Shopping
More than two-thirds of Americans prefer to shop in traditional, brick and mortar stores than online commerce sites, according to a recent survey. The survey found that shoppers gravitate towards retail locations that offer customized shopping experiences.
How Mobile is Being Used In Store
Like it or not, mobile is a major shopping tool for consumers inside the traditional bricks-and-mortar store. But mobile is now playing a major role in the eyes of the shopper even before the step foot in-store.
Target Unveils Cartwheel on Facebook
Target is attempting to do what so many ecommerce companies have been trying to do but failed: turning Facebook followers in Facebook buyers.