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Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.


Post By Erin Lynch

The Art of Making Your Customers Love You  May 02, 2013 2:34 PM By Erin Lynch

Customer service is key when it comes to boosting sales, customer engagement and satisfaction. Let’s face it; a happy customer is a buying customer.

Reaction to #JCPListens Storified  May 02, 2013 2:03 PM By Erin Lynch

Users from across Twitter have responded to JCP’s new ad campaign in which the retailer apologized for their changes in coupons, discounts and store layout and simply asks their customers to “come back.”

JCP Asks Customers to “Come Back”  May 01, 2013 8:24 PM By Erin Lynch

J.C. Penney took to Facebook to acknowledge the marketing mistakes it has made over the past year and a half and is now asking customers to “come back” according to a post on its Facebook page.

OfficeMax Upgrades B2B Customer Experience  May 01, 2013 7:23 PM By Erin Lynch

OfficeMax has announced a new search engine, with content and navigation improvements on its new B2B site, OfficeMaxWorkplace.com, to deliver a faster and more streamlined online shopping experience.

Making Your Site Search Results Stand Out  May 01, 2013 5:58 PM By Erin Lynch

Here are four product page optimization tips from Search Engine Land that could give your product pages the selling points they need.

Rue La La Founder Ben Fischman Steps Down  May 01, 2013 3:37 PM By Erin Lynch

Rue La La’s founder Ben Fischman has stepped down from his post as CEO and has been replaced by Steve Davis.

Boosting Engagement through Site Search  Apr 30, 2013 8:36 PM By Erin Lynch

Here are just a few tips from the SLI Systems report that will not only help you create a quality site search for your website but also improve conversations.

Shipping and Returns Cause Headaches for Canadian Customers  Apr 29, 2013 9:26 PM By Erin Lynch

Free shipping and free returns policies play a major role in the shopping habits of Canadians, according to a Forrester report, even if it means making purchases in the United States in search of the best deal.

The Future of the Contact Center  Apr 29, 2013 6:55 PM By Erin Lynch

The contact center as we know it will change drastically in the next few years as shoppers become more reliant on email, social media, and mobile but retailers will still need to offer the human touch.

Majority of Canadian Shoppers Feeling Shortchanged  Apr 29, 2013 3:59 PM By Erin Lynch

According to a new report by Forrester, 80% of Canadian shoppers have purchased from an American or another international online retailer because they could not find the products they wanted in Canada.

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