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Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.
To help fight the marketing competition on two of the most popular social media networks, Facebook and Twitter, Silverback Social’s CEO Chris Dessi offered rapid fire tactics and simple tips that you can do, right now, to boost your game in the social media arena.
When news broke that J.C. Penney’s Ron Johnson was stepping down from his post of less than two years as CEO, no one was surprised. “He may very well be known as the guy who put them out of business,” said Robert Pasikoff, founder and president at Brand Keys, Inc.
Fraud management tools have several benefits, according to a whitepaper by FirstData. For example, fraud management tools allow merchants to quickly adjust their scoring and resolution parameters in order to optimize results for their ever-changing business needs; they reduce staff time spent on manual order reviews; they can allow a company to stay up to […]
The increase is due to several factors, including the impact of lost and/or stolen merchandise on the company’s bottom line and post-fraud costs from customer attrition.
Amazon, Google, and eBay are striving towards national same-day delivery fulfillment, but the shipping option might not be the perfect decision for every retailer, according to Shop.org. In the “Same-day Delivery – Should It Be a Priority for Your Business” whitepaper, Shop.org states that before jumping the gun and diving into making same-day delivery happen, […]
The Federal Reserve Board’s March 2013 Consumers and Mobile Financial Services report, found that consumers would prefer to use their smartphones for showrooming above anything else.
Competition within the online payment marketplace is heating up, according to a recent Forrester report, and might change the face of payment options in 2013.
The new major distribution hub in the United States could become Kansas City, according to an article the Kansas City Star.
Tom Maryniarczyk, associate vice president of ecommerce analytics and promotions, at Sears Canada, shares his ideas on successful online merchandising and personalizing the online shopping experience.
What was once considered an old marketing tactic has now become hip again. When it comes to mobile retargeting, take a look at AOL and you will find it’s all about persistence.