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Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.


Post By Erin Lynch

Johnson’s Step Down at JCP Not a Surprise  Apr 09, 2013 8:40 PM By Erin Lynch

When news broke that J.C. Penney’s Ron Johnson was stepping down from his post of less than two years as CEO, no one was surprised. “He may very well be known as the guy who put them out of business,” said Robert Pasikoff, founder and president at Brand Keys, Inc.

Fraud Management Tools Have Several Benefits  Apr 08, 2013 3:10 PM By Erin Lynch

Fraud management tools have several benefits, according to a whitepaper by FirstData. For example, fraud management tools allow merchants to quickly adjust their scoring and resolution parameters in order to optimize results for their ever-changing business needs; they reduce staff time spent on manual order reviews; they can allow a company to stay up to […]

Returns Fraud Hurting Online Retailers  Apr 08, 2013 2:52 PM By Erin Lynch

The increase is due to several factors, including the impact of lost and/or stolen merchandise on the company’s bottom line and post-fraud costs from customer attrition.

Same-day Delivery Might Not for Everyone  Apr 05, 2013 4:57 PM By Erin Lynch

Amazon, Google, and eBay are striving towards national same-day delivery fulfillment, but the shipping option might not be the perfect decision for every retailer, according to Shop.org. In the “Same-day Delivery – Should It Be a Priority for Your Business” whitepaper,  Shop.org states that before jumping the gun and diving into making same-day delivery happen, […]

Showrooming Most Popular Smartphone Use  Apr 03, 2013 8:28 PM By Erin Lynch

The Federal Reserve Board’s March 2013 Consumers and Mobile Financial Services report, found that consumers would prefer to use their smartphones for showrooming above anything else.

Traditional Payment Options Will be Disrupted in 2013  Apr 03, 2013 4:07 PM By Erin Lynch

Competition within the online payment marketplace is heating up, according to a recent Forrester report, and might change the face of payment options in 2013.

Kansas City Aims to Become Next Major Distribution Hub  Apr 02, 2013 9:25 PM By Erin Lynch

The new major distribution hub in the United States could become Kansas City, according to an article the Kansas City Star.

Sears Canada Dishes on Successful Shopping Experience  Apr 02, 2013 8:19 PM By Erin Lynch

Tom Maryniarczyk, associate vice president of ecommerce analytics and promotions, at Sears Canada, shares his ideas on successful online merchandising and personalizing the online shopping experience.

Mobile Retargeting for the 21st Century  Apr 02, 2013 3:19 PM By Erin Lynch

What was once considered an old marketing tactic has now become hip again. When it comes to mobile retargeting, take a look at AOL and you will find it’s all about persistence.

5 Takeaways for Developing a Mobile and Tablet Strategy  Apr 01, 2013 8:04 PM By Erin Lynch

Smartphone and tablet users should be a major focus in your ecommerce strategy moving forward. Here are six key takeaways on developing a mobile and tablet strategy.

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