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Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.


Post By Erin Lynch

Is Same-day Delivery Really Possible Nationwide  Mar 06, 2013 10:41 AM By Erin Lynch

It seems as though almost every major retailer is looking into making same-day delivery a reality. Amazon, eBay, and Walmart, and the U.S. Postal Service are testing the waters of the delivery service, but there is still the question if it can actually be done.

How Instagram and Twitter Can Affect Your Brand Engagement  Mar 05, 2013 9:38 AM By Erin Lynch

When it comes to brand engagement, which is better Instagram or Twitter? In a February report by Simply Measured, it has been declared a toss-up depending on which social media platform you decide to use. According to this infographic from DNA, Instagram photos that are shared by brands on Twitter decrease engagement while brand activity on Facebook and Instagram increase engagement. What does that mean for retailers? It might be time to adjust your photo sharing strategy.

Executive Summary: Fraud Prevention and Payment Management  Mar 01, 2013 10:09 AM By Erin Lynch

As more shoppers are making their purchases globally and consumers are demanding faster shipping times, the threat of fraud for both consumers and retailers is growing rapidly. In this Executive Summary from Multichannel Merchant, you will learn: Which technologies merchants use to reduce the risk of fraud. Best practices for combating fraudulent activity. Strategies for […]

Executive Summary: Shipping and Delivery  Mar 01, 2013 10:06 AM By Erin Lynch

Merchants are looking for ways to ship product the fastest way possible to satisfy customers, but in the most cost-efficient way possible for themselves. In this executive summary, you will learn how to renegotiate your current carrier contracts, why free shipping is now a cost of doing business, and more.

Tablet Users are Looking for the Physical World Experience  Feb 27, 2013 12:10 AM By Erin Lynch

Tablet users are now becoming one of the biggest forces to capture within the ecommerce world, but unfortunately only 7% of retailers are prepared to serve them. In this article you will learn a few tips from some of the speakers who focused on tablet use during the 2013 eTail West conference.

What Can We Learn from eBay and Amazon’s Q4? Go Mobile  Feb 21, 2013 12:29 PM By Erin Lynch

When looking at some of the more successful fourth quarter performances inside marketplaces such as such as eBay and Amazon, it appears one of the sure fire ways to boost sales is through mobile. As an example, by attracting more customers using mobile gift guides and mobile-only deals, eBay was able to double its mobile sales in 2012. Maybe it’s time your ecommerce company started getting serious about mcommerce.

Rumors Fly with Possible OfficeMax and Office Depot Merger  Feb 19, 2013 1:38 PM By Erin Lynch

Is a merger between OfficeMax and Office Depot just a few days away? Although the office supply giants are keeping a tight lip, there have been several published reports within print and online media pointing all signs to yes.

USPS Gears Up for 2013 Mailing Promotions  Feb 19, 2013 12:47 PM By Erin Lynch

For the third year in a row, the U.S. Postal service is offering special promotions encouraging direct mailers to use mobile technology, such as QR codes, on its mail pieces and in return mailers will receive a 2% discount on postage.

Forrester’s Mulpuru Says Showrooming is Here to Stay  Feb 18, 2013 12:27 PM By Erin Lynch

During a recent EpiServer webinar, Forrester Research’s vice president, principal analyst, Sucharita Mulpuru, gave her insight on the 2012 holiday shopping season and concluded that showrooming is here to stay.

Ebay CEO Says Same-day Delivery Possible  Feb 13, 2013 9:39 AM By Erin Lynch

Ebay’s CEO John Donahoe said during the Goldman Sachs Technology and Internet Conference that he believes the ecommerce company can provide same-day delivery at scale. Donahoe said it can be done in a similar to the way the on-demand private driver company Uber conducts its business where private driving companies attempt to outbid each other for fares.

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