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Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.
With 57% of adults shopping with retailers that offer free shipping, and 27% add unplanned items to their cart in order to meet free shipping thresholds, according to Forrester, it clear that free shipping is a major trend in the industry and will probably only get bigger.
Shipping charges, concerns about security and a lengthy purchasing are the three factors most likely to make consumers abandon online purchases, according to a new study by ecommerce software and services specialist Postcode Anywhere. But rest easy, there is a simple fix.
By revamping shipping options for his customers and technology within the checkout process, CEO and founder of RibbedTee.com, Mike Schwarz, said the t-shirt company saw a jump in sales and conversion rates, including a 31% growth in revenue.
Results of the e-tailing group’s 15th Annual Mystery Shopping Study, conducted during the fourth quarter of 2012, have been released and nine merchants, including Zappos, Saks Fifth Avenue, Zappos and Office Depot have been recognize for excelling at online customer service.
Amazon has announced plans to open a new one million-square-foot fulfillment center in Tracy, California, making it the third one in the state for the ecommerce company.
Just like their B2C counterparts, B2B businesses are looking for more ways to boost revenue while still giving their customers an interactive experience. Here are four strategies from a recent Chief Marketer article that marketers can do to convert leads into buyers.
The United Parcel Service’s Louisville, Kentucky processing center, also known as Worldport, moves 2,000 packages every 17 seconds. Worldport is a 5.2 million-square-foot processing facility which includes 70 aircraft docks and 155 miles of conveyor belts that move packages from 220 countries and territories. In this video from Engadget, you will see how exactly they pull off such a feat including sorting up to 416,000 packages an hour.
A new IBM study of 26,000 global consumers found that shoppers are becoming increasingly open to buying both online and in-store depending on their needs at time of purchase. While more than 80% of shoppers chose the store to make their last non-grocery purchase, only half are committed to returning there next time they buy. According to this infographic from IBM, 35% of shoppers said they couldn’t say for sure where their next purchase would be coming from, online or in-store.
According to the IBM study, nearly half of online purchases resulted from “showrooming,” and nearly a quarter of these online shoppers intended to buy their item in the store, but ultimately purchased online.
When it comes to networking, social media sites like Facebook, Twitter and LinkedIn are great, but in most cases, a handwritten follow-up note should also be part of your B2B marketing repertoire.