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Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.
A new IBM study of 26,000 global consumers found that shoppers are becoming increasingly open to buying both online and in-store depending on their needs at time of purchase. While more than 80% of shoppers chose the store to make their last non-grocery purchase, only half are committed to returning there next time they buy. According to this infographic from IBM, 35% of shoppers said they couldn’t say for sure where their next purchase would be coming from, online or in-store.
According to the IBM study, nearly half of online purchases resulted from “showrooming,” and nearly a quarter of these online shoppers intended to buy their item in the store, but ultimately purchased online.
When it comes to networking, social media sites like Facebook, Twitter and LinkedIn are great, but in most cases, a handwritten follow-up note should also be part of your B2B marketing repertoire.
Sam Grobat with Bloomberg Businessweek went inside the Quiet Logistics order fulfillment center in Devens, Mass. to get a firsthand look at its robotic workforce. According to this video, the 70 robots within 275,000 square-foot facility service several online retailers such as Bonobos, Milly, and Bucketfeet and aid in the shipping of 24,000 units a day.
A trial date has been set between the battle of exclusive rights over selling Martha Stewart Living Omnichannel products between J.C. Penney and Macy
Offering a loyalty program for consumers who shop with you online or in a traditional store is not the only way to engage with your customers and gain additional sales. It can also happen when shoppers visit your site through apps. Take a look at how some companies gained a boost in conversions after taking part in a loyalty program with the CoffeeTable app.
Gap has announced that it has acquired INTERMIX, a multi-brand retailer, for $130 million. Gap hopes the new addition to its portfolio will help them compete in the luxury market.
When it comes to social media strategies, a new survey has found that smaller companies and B2Bs are less likely to engage with their customers through social media. In this infographic from Zeno Group, you will see how some CEO
As the White House and Congress reach an agreement to stop the nation from falling off the fiscal cliff, the National Retail Federation cautions that more needs to be done in order to protect consumers and businesses.
Best Buy has removed the email contact from its customer service page. The company says the decision was based on consumer feedback, but others feel like it was based on poor performance.
Just in time for Christmas, the U.S. Postal Service is teaming up with 1-800-Flowers in San Francisco to offer same-day delivery services. The test fulfillment option should run for about a year in the city, but the postal service is confident it could bring the fast shipping option to other metro areas.