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Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.


Post By Erin Lynch

B2B Tech Videos Can Help Boost Sales  Feb 07, 2013 2:50 PM By Erin Lynch

According to research conducted by IDG Research Services, 95% of B2B tech buyers watch tech-related videos and those views have a direct correlation to purchasing behaviors. In this infographic from IDG, you will learn more about this demographic and the actions they take after viewing. You will also learn the top five reasons why B2B buyers watches tech videos.

Google Acquires Channel Intelligence for $125 Million  Feb 07, 2013 2:34 PM By Erin Lynch

Channel Intelligence, an ecommerce data service company, announced on its blog that they have been acquired by Google for $125 million. According to Mashable, the deal “is part of an ongoing effort to improve on the Google Shopping experience” and could “provide sellers with better tools to manage and market their products across the web.”

Zappos Sees 85,000 Site Visits After Facebook Activity  Feb 06, 2013 2:47 PM By Erin Lynch

After teaming up with Kenshoo Social, a social marketing platform, to create an integrated Facebook marketing campaign, online retailer, Zappos, generated approximately 85,000 visits to its website in just two months.

Studies Show Free Shipping is a Big Consumer Perk  Feb 06, 2013 10:51 AM By Erin Lynch

With 57% of adults shopping with retailers that offer free shipping, and 27% add unplanned items to their cart in order to meet free shipping thresholds, according to Forrester, it clear that free shipping is a major trend in the industry and will probably only get bigger.

Shipping Charges Are Among Reasons for Cart Abandonment, Survey Finds  Feb 06, 2013 8:59 AM By Erin Lynch

Shipping charges, concerns about security and a lengthy purchasing are the three factors most likely to make consumers abandon online purchases, according to a new study by ecommerce software and services specialist Postcode Anywhere. But rest easy, there is a simple fix.

9 Ways to Improve Warehouse Productivity  Feb 06, 2013 6:00 AM By Erin Lynch

 

RibbedTee.com Sees Boost in Sales with New Shipping System  Jan 30, 2013 10:41 AM By Erin Lynch

By revamping shipping options for his customers and technology within the checkout process, CEO and founder of RibbedTee.com, Mike Schwarz, said the t-shirt company saw a jump in sales and conversion rates, including a 31% growth in revenue.

Saks, Zappos, Office Depot Make List of “Top Performing” Retailers  Jan 25, 2013 1:58 PM By Erin Lynch

Results of the e-tailing group’s 15th Annual Mystery Shopping Study, conducted during the fourth quarter of 2012, have been released and nine merchants, including Zappos, Saks Fifth Avenue, Zappos and Office Depot have been recognize for excelling at online customer service.

Amazon to Open Third Fulfillment Center in California  Jan 22, 2013 9:20 AM By Erin Lynch

Amazon has announced plans to open a new one million-square-foot fulfillment center in Tracy, California, making it the third one in the state for the ecommerce company.

Top 4 B2B Digital Content Strategies for 2013  Jan 17, 2013 9:00 AM By Erin Lynch

Just like their B2C counterparts, B2B businesses are looking for more ways to boost revenue while still giving their customers an interactive experience. Here are four strategies from a recent Chief Marketer article that marketers can do to convert leads into buyers.

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