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Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.
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High-end leather goods retailer, Dooney & Bourke, is anticipating a boost in sales and a better shipping service for international shoppers through the use of a new Pitney Bowes ecommerce software. The retailer expects that the new program will take the guessing game out of international shipping costs for consumers.
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The National Retail Federation is estimating that billions of dollars will be lost this year by merchants dealing with return fraud. Although nearly $3 billion will be lost over the holidays, the NRF is reporting that several merchants return policies will remain unchanged this holiday.
Retailers are finding that when they implement ship-from-store capabilities in the traditional brick-and-mortar store, they are able to fulfill orders that otherwise may have been lost. Here is a look at how Nordstrom, Toys R Us and Macy’s are doing it.
Attraction, retention and conversion should be your main focus when creating a loyalty program for your customers. During a recent webinar with Demandware, Godiva discussed some of its successful loyalty programs this year and reasons why you need to get in on the game today.
Shoppers flocked to the internet in droves this Cyber Monday making it the biggest holiday spending day in history with sales growing 30.3% over last year, according to findings by IBM.
According to this infographic, based on the IBM Digital Analytics Benchmark, shopping momentum hit its highest peak at 11:25 am EST and more than 18% of consumers used a mobile device to visit a retailer’s site, an increase of more than 70 percent over 2011. Mobile sales reached close to 13 percent, an increase of more than 96 percent over 2011.
EMS did not skip a beat with its Cyber Monday ready mobile page. It was fast, the fonts, colors and graphics all stuck out, and it was very easy to navigate through.
When I did find an item I wanted and placed it in my cart, the purchase options included pop-ups, which were nearly impossible to close with your finger. Once those hurdles were passed, the site completely crashed at about 3:30 p.m. Eastern on Cyber Monday, after entering my personal information.