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Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.


Post By Erin Lynch

IBM Says Cyber Monday Sales Jump 30%  Nov 27, 2012 7:53 PM By Erin Lynch

Shoppers flocked to the internet in droves this Cyber Monday making it the biggest holiday spending day in history with sales growing 30.3% over last year, according to findings by IBM.
According to this infographic, based on the IBM Digital Analytics Benchmark, shopping momentum hit its highest peak at 11:25 am EST and more than 18% of consumers used a mobile device to visit a retailer’s site, an increase of more than 70 percent over 2011. Mobile sales reached close to 13 percent, an increase of more than 96 percent over 2011.

Mobile Shopping at EMS a Breeze  Nov 27, 2012 3:24 AM By Erin Lynch

EMS did not skip a beat with its Cyber Monday ready mobile page. It was fast, the fonts, colors and graphics all stuck out, and it was very easy to navigate through.

Petco Poses Problems for Mobile Shopping  Nov 27, 2012 1:52 AM By Erin Lynch

When I did find an item I wanted and placed it in my cart, the purchase options included pop-ups, which were nearly impossible to close with your finger. Once those hurdles were passed, the site completely crashed at about 3:30 p.m. Eastern on Cyber Monday, after entering my personal information.

Old Navy Stands Out with Mobile Shopping  Nov 27, 2012 12:16 AM By Erin Lynch

This was the easiest shopping experience I have ever had on a mobile device. It took all of about five minutes from the moment I clicked on the email promotion to getting an order confirmation in my inbox. The only downside was attempting to type in my credit card information in the small fields.

Slow Loading Pages Makes ZAGG a Drag  Nov 26, 2012 9:44 PM By Erin Lynch

The mobile shopping experience from ZAGG was difficult and bothersome. All landing pages took several minutes to load or didn

The Predicted Holiday Social Trends for Cyber Monday  Nov 21, 2012 2:48 AM By Erin Lynch

With Cyber Monday just days away, it is even more important now to get a handle on the predicted trends of shoppers. RadiumOne created this infographic about the online social sharing and holiday shopping trends on Cyber Monday which includes that a majority of Americans will be avoiding the in-store chaos this year, with 57% planning to complete their holiday shopping online.

How to Combat Showrooming in Your Store  Nov 20, 2012 9:16 PM By Erin Lynch

Like it or not, showrooming is happening and it is here to stay but that doesn

Thanksgiving Becomes Mobile Thursday  Nov 19, 2012 10:57 PM By Erin Lynch

Thanksgiving is not just about the turkey this year, according to this infographic from Digitas, 29% of smartphone or tablet owners plan on shopping this holiday using their mobile devices.

Macy’s Under Pressure to Dump Trump  Nov 19, 2012 9:28 PM By Erin Lynch

What do you do when over a half a million people petition your store demanding the removal of the Donald Trump brand from your store because of

Retailers Facing Backlash from Workers Over Holiday Hours  Nov 16, 2012 10:17 PM By Erin Lynch

As more and more retailers push up their holiday shopping hours from Black Friday to Thanksgiving Day, employees are firing back with protests and petitions. Although opening stores earlier can mean an increase in sales, retailers consider it can also be a source of anger for employees.

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