Erin Lynch

[email protected] / LynchMCM

Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.

4 Tips for Effective Mobile SEO

| Erin Lynch

Mobile thinking and social media are just some of the things you need to be thinking about when looking into effective mobile SEO strategies, according to a presentation at the Search Marketing Expo East event in New York City by Adam Riff, SVP of digital strategy with MediaWhiz.

Bakers Footwear Files for Bankruptcy Protection

| Erin Lynch

Mall-based shoe company Bakers Footwear announced that has filed for bankruptcy protection this week due, in large part, to declining sales. The retailer had, in August, anticipated a major restructuring and cut about one-third of its workforce.

Facebook Launches New Gift Program

| Erin Lynch

Just in the time for the upcoming holiday season, the social media giant, Facebook, unveiled its new Gift program this week which allows users to send gifts from hundreds of merchants

Is Your Site Holiday Ready?

| Erin Lynch

With the holiday season quickly approaching, it is more important than ever to get your site holiday ready. In this infographic by Guidance you will learn about the state of ecommerce, the evolution of mcommerce, and best practices for site optimization.