Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.

Post By Erin Lynch

What Makes a Perfect B-to-B Blog Post  Oct 11, 2012 9:26 PM By Erin Lynch

Besides creating interesting, relevant and timely content on their site, business-to-business bloggers need to pay special attention to this infographic from Eloquoa which points out some of the main mechanics that go into creating that perfect b-to-b blog post.

4 Tips for Effective Mobile SEO  Oct 11, 2012 2:01 AM By Erin Lynch

Mobile thinking and social media are just some of the things you need to be thinking about when looking into effective mobile SEO strategies, according to a presentation at the Search Marketing Expo East event in New York City by Adam Riff, SVP of digital strategy with MediaWhiz.

Retailers Could Generate Direct Sales with Facebook Collections  Oct 10, 2012 11:08 PM By Erin Lynch

With the launch of its Gifts program last month and Collections this week, Facebook is stepping up its focus in the ecommerce arena. But the move might not just been a win for the social media monster, retailers could reap the rewards too.

Bakers Footwear Files for Bankruptcy Protection  Oct 04, 2012 11:08 PM By Erin Lynch

Mall-based shoe company Bakers Footwear announced that has filed for bankruptcy protection this week due, in large part, to declining sales. The retailer had, in August, anticipated a major restructuring and cut about one-third of its workforce.

Big Data: The Conversational Game-Changer  Oct 01, 2012 11:32 PM By Erin Lynch

No matter where you go in the marketing world, you can

Online Sellers Could Get Loans from Amazon  Sep 28, 2012 9:23 PM By Erin Lynch

Although publicly the ecommerce company is keeping mum, it looks as though will soon offer loans to some of its Amazon sellers.

Facebook Launches New Gift Program  Sep 28, 2012 6:56 PM By Erin Lynch

Just in the time for the upcoming holiday season, the social media giant, Facebook, unveiled its new Gift program this week which allows users to send gifts from hundreds of merchants

Deloitte Predicts Increase in Holiday Sales and Mobile Use  Sep 27, 2012 12:21 AM By Erin Lynch

In a new 2012 holiday forecast, Deloitte is predicting that retailers will win big this season for both mobile and multichannel sales.

Is Your Site Holiday Ready?  Sep 26, 2012 7:33 PM By Erin Lynch

With the holiday season quickly approaching, it is more important than ever to get your site holiday ready. In this infographic by Guidance you will learn about the state of ecommerce, the evolution of mcommerce, and best practices for site optimization.

Buy Online and Pickup in Store for iPhone 5  Sep 25, 2012 8:04 PM By Erin Lynch

By using Apple’s Personal Pickup system, customers can now purchase the iPhone 5 online and pick up in store for a limited time only.

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