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Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.


Post By Erin Lynch

Fender Launches New Guitar Series and Makes You Want to Play Guitar  Aug 25, 2012 12:44 AM By Erin Lynch

Fender, a guitar institution, is makin the old new again with the indtroduction of it’s New American Vintage Guitar Series. The guitar company took to Twitter today to unveil a new video promoting the series and it’s classic 1958 Telecaster. Sometimes all you need when creating a genius marketing campaign is to show your audience just how effortless using your product may seem – even if we know that’s not true.

Nike Gives Andrés Iniesta Control with New CTR360 Maestri III Cleat  Aug 23, 2012 11:44 PM By Erin Lynch

@NikeFootball, no not that kind of football, unveiled it’s latest soccer cleat through a really cool video on Twitter today. What better way to engage your soccer fans than with a cleaver video of professional FC Barcelona midfielder
Andr

TOMS Gives Back with Summer of Sight Program  Aug 23, 2012 1:37 AM By Erin Lynch

It’s great to read about retailers who are trying to give back. Which is why the shoe company TOMS earned this installment of Tweet of the Day.

Contrary to popular belief, TOMS is not just about shoes. In late spring it not only released an eyewear line but also the “Summer of Sights” campaign where everytime some buys a pair of eyewear, another person is helped. TOMS is assisting people with prescription eyeglasses, sight-saving surgery, and medical treatment, administered by the company’s sight giving partner, Seva Foundation.

Fly with the Hawks with REI  Aug 22, 2012 1:18 AM By Erin Lynch

The people over at REI sure now how to create great customer engagement. Knowing that the REI customer is generally a lover of the outdoors, it make perfect sense to post this video on Twitter of a new sport called parahawking.

DIY Your Bike Patagonia Style  Aug 21, 2012 12:32 AM By Erin Lynch

What better way to spend a summer day than on a bicycle. The wind in your hair, the cool breeze and the fresh air! In this tweet from Patagonia, the outdoor gear and clothing company shows its followers that they can turn any bike into a barefoot friendly vehicle.

Macy’s Suing J.C. Penney Over Martha Stewart Exclusivity  Aug 18, 2012 1:30 AM By Erin Lynch

A court battle has erupted over the rights to offer Martha Stewart Living products between Macy’s and J.C. Penney.

Wal-Mart Shows Us How to Grill  Aug 18, 2012 1:20 AM By Erin Lynch

What better way to spend the summer than outside grilling up some juicy steaks? To coincide with a recent television marketing campaign promoting it’s steaks, Wal-Mart took to Twitter today to show the world exactly how to create the perfect grill marks.

Using Smartphones at Checkout Could Become a Reality  Aug 17, 2012 7:06 PM By Erin Lynch

Could paying for items with your smartphone in retail stores be the next big thing? After forming the Merchant Customer Exchange, major retailers such as Best Buy, Target, Wal-Mart and Sears, seem to think so.

Swimming in the Rain with REI  Aug 16, 2012 11:59 PM By Erin Lynch

Outdoor gear and apparel company REI posted this really great picture from a National Geographic photo contest on it’s Twitter feed this afternoon. Not only is this picture amazing, but it’s a great way for REI to capture the attention of its client base, who is generally outdoor driven.

Rue La La: Call Me, Maybe  Aug 15, 2012 10:40 PM By Erin Lynch

Rue La La took to Twitter this morning to spread the word about its Instagram site by using the lyrics to the No. 1 song in America right now, “Call Me Maybe” by Carly Rae Jepson. This will definitely grab shoppers’ attention.

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