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Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.


Post By Erin Lynch

How to Avoid the Dreaded Spam Folder  Jun 25, 2012 10:33 PM By Erin Lynch

So how do you make sure your email isn’t lost in the deadly shuffle of spam? According to a new report, here are some steps you can take to ensure optimized email deliverability.

5 Tips for a Successful Email Marketing Campaign  Jun 22, 2012 1:17 AM By Erin Lynch

Consumer’s inboxes are constantly bombarded with emails from retailers on a daily – if not hourly – basis. Here are five tips to help make sure that your email marketing campaign stands out.

Facebook Acquires Face.com  Jun 20, 2012 12:05 AM By Erin Lynch

Social media goliath Facebook announced that it has acquired Face.com, a face recognition program. The deal brings the technology vendor in-house to Facebook. Terms of the deal were not disclosed.

Walgreens Stakes Claim in U.K.’s Alliance Boots for $6.7 Billion  Jun 19, 2012 11:57 PM By Erin Lynch

Walgreens announced that it has invested $6.7 billion for 45% of ownership in the UK based pharmacy retailer Alliance Boots. Walgreens could take complete control of Alliance Boots in 2015.

3 Strategies for Loss Prevention Risk Management  Jun 19, 2012 11:36 PM By Erin Lynch

Retailers are always looking for new ways to combat loss prevention. Here are three tips to help decrease your losses and increase profit.

12 Ways to Compete With AmazonSupply.com  Jun 05, 2012 8:20 PM By Erin Lynch

Even though Amazon.com announced the beta launch of AmazonSupply, a store for business and industry folks, it doesn’t mean the end for distributors and wholesalers. Here are 12 ways you can successfully compete against the online juggernaut.

5 Tips to Elevate Your Mobile Commerce Strategy  May 31, 2012 2:22 AM By Erin Lynch

Even though a new research report has found that 41% of retailers possess a mobile initiative, many are still hesitant about rolling out a mobile commerce program. Here are 5 tips that can help retailers develop enterprise-wide mobile commerce plans and enhance existing strategies.

Why Customer Experience Leads to Customer Satisfaction  May 24, 2012 10:08 PM By Erin Lynch

The best takeaway from a recent Foresee satisfaction index is that in order to keep your customers satisfied, you need to consistently meet their expectations. The study found that the higher satisfaction of a site leads to an improved customer loyalty. It also could increase the likelihood that a consumer will make additional purchases in the future. Here’s more from the survey.

Can J.C. Penney Recover From First-Quarter Loss?  May 24, 2012 9:23 PM By Erin Lynch

One takeaway from the J.C. Penney profit loss is that when your customers bank on weekly coupons and designated sales days, you don’t change a thing. Just check out #JCPenney on Twitter and you will hear from thousands of customers who are not happy with the company’s 2012 facelift.

Macy’s Expects to See 292 Fulfillment Stores by Nov. 1  May 20, 2012 6:28 AM By Erin Lynch

In an effort to get more products to more customers, Macy’s expect to see 292 of their department stores work double duty as fulfillment centers for online orders just in time for the holiday season.

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