Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.


Post By Erin Lynch

Survey Says Consumers Want a Crosschannel Shopping Experience  May 09, 2012 1:39 AM By Erin Lynch

According to Hybris, the survey indicates that consumers want the convenience and simplicity of online shopping and a hassle free and effortless returns process. But when it comes to customer expectations vs. retailer capabilities, surveyors found that retailers fell flat.

SupplyGeeks.com Plans to Compete Against Office Supply Giants  Mar 30, 2012 10:22 PM By Erin Lynch

While companies like OfficeMax, Staples and Office Depot seem to hold a monopoly over the world of office supplies, SupplyGeeks.com, a new ecommerce site, is planning on standing out by filling its service center with nothing but

Survey: Socially-conscious Consumers Consult Social Media  Mar 28, 2012 10:31 PM By Erin Lynch

Merchants and retailers should look no further than to a recent Nielsen survey of 28,000 internet users when trying to figure out how they should spread the word about their brand. According to the Global Corporate Citizenship Survey, 63% of the global, socially conscious respondents are under the age of 40 and consult with the social media of their choice when deciding on what items to purchase.

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