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Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.


Post By Erin Lynch

Belk Plans Ecommerce Distribution Center Expansion  Dec 13, 2013 1:32 PM By Erin Lynch

Department store retailer Belk, Inc. announced plans to expand its ecommerce distribution and fulfillment center in South Carolina.

Home Depot to Look Into Same-Day Shipping Initiative in 2014  Dec 12, 2013 4:19 PM By Erin Lynch

With the addition of three new distribution centers in California, Atlanta, and Ohio, Home Depot announced plans on Dec. 11 to develop same-day shipping capabilities.

FedEx Ground Building New Distribution Center in South Carolina  Dec 09, 2013 11:59 AM By Erin Lynch

A new $40 million, 254,000-square-foot FedEx Ground distribution center is coming to South Carolina, according to local news outlets. The distribution center is expected to begin operations in 2015.

Apple Launches iBeacon App to Tailor In-Store Shopping Experience  Dec 06, 2013 1:22 PM By Erin Lynch

With the help of Bluetooth technology, shoppers can now tailor their shopping experience inside one of 254 Apple stores throughout the United States, through the new iBeacon mobile app.

Bad Connection: Limited Live Call Agents Easily Accessible Over Cyber Weekend  Dec 05, 2013 12:55 PM By Erin Lynch

The Cyber Weekend holiday was one for the record books for online merchants. The influx of holiday shoppers also meant and increase in holiday contact center calls. However, according to a recent survey conducted by StellaService, a majority of consumers spent most of their holiday weekend on hold.

FedEx VP Opens Up About All Things Amazon  Dec 03, 2013 1:58 PM By Erin Lynch

Patrick Fitzgerald, FedEx Service senior vice president, sat down with Fox Business on Cyber Monday to candidly discuss the possibility of Sunday deliveries, the future for seasonal hires, and the much debated hot topic of Amazon drones.

Skechers Plans Upgrade to Belgium Distribution Center  Nov 27, 2013 2:16 PM By Erin Lynch

U.S. based footwear merchant Skechers announced that it is planning a major investment and technology upgrade to its European distribution center in Belgium. These investments will improve performance and prepare the facility for a future expansion.

Consumers Open Up About Holiday Shipping Preferences  Nov 22, 2013 12:55 PM By Erin Lynch

Which is more important in the eyes of the consumer this holiday: free shipping, delivery tracking, shipping options, or overall shipping costs? The answer, well, all depends on which demographic you are trying to secure but simply a wide variety of shipping options could be the key to offering the best shopping experience to consumers this holiday season.

How Ad Extensions Can Spice Up Your Marketing Experience  Nov 21, 2013 4:02 PM By Erin Lynch

As much as merchants would like to think that every customer is coming to the ecommerce page organically, more often than not, a search engine or ad are the reasons why they are shopping with you. Which is all the more reason why now, more than ever, it is imperative for merchants to have the perfect ad extension this holiday season.

INFOGRAPHIC: How Ad Extensions Can Spice Up Your Marketing Experience  Nov 21, 2013 3:58 PM By Erin Lynch

As much as merchants would like to think that every customer is coming to the ecommerce page organically, more often than not, a search engine or ad are the reasons why they are shopping with you. Which is all the more reason why now, more than ever, it is imperative for merchants to have the perfect ad extension this holiday season. In this infographic from Kenshoo, merchants will begin to understand the importance of expanding paid search efforts and opting-in to ad extensions to capture relevant searches.

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