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MULTICHANNEL MERCHANT » ARCHIVES FOR ERIC TOBIAS
Internal site search is one of the formative components of an ecommerce site. Every retailer has it, but not every site it using search to its greatest capacity. By implementing some innovative and best practices in search, retailers can begin to achieve this, resulting in a more positive user experience and higher conversions.
Competition today among retailers has never been more heated. Catalogs, superstores, home-shopping television channels and online stores are all vying for…