Post By Ernie Schell

Acquiring a WMS  Apr 01, 2004 10:30 PM By Ernie Schell

Every distribution center requires the functions provided by a warehouse management system (WMS) to facilitate inventory movement, from receiving and

Data Tech: SVM Analysis–a Closer Look  Jan 01, 2004 10:30 PM By Ernie Schell

A reliable and trusted source for learning about the latest database marketing and analytical tools, Joe Weissmann is often among the first to see the

Catalog Tech: A System to Simplify Data Analysis  Dec 01, 2003 10:30 PM By Ernie Schell

Data analysis typically involves a major commitment of time and effort. Just getting the input data into the right format is a huge undertaking, and matching

Data Tech: Closeup Look at a PC-based Merchandising System  Oct 01, 2003 9:30 PM By Ernie Schell

Merchandise management is both art and science. The art is in product sourcing and selection. The science is in forecasting, analyzing, and managing demand

Catalog Tech: Campaign Management Software–aCase Study  Jun 01, 2003 9:30 PM By Ernie Schell

Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data

Data Tech: Spinning Straw into Gold  May 01, 2003 9:30 PM By Ernie Schell

What does Rumpelstiltskin have to do with database marketing? An early chapter in Spinning Straw into Gold: The Magic of Turning Data into Money, a new

Operations and Management: Systems Then and Now  Apr 15, 2003 9:30 PM By Ernie Schell

The catalog management software (CMS) systems on the market in the early 1980s were outgrowths of systems that catalogers had written inhouse or contracted

Terno: Still Getting It Done  Apr 01, 2003 10:30 PM By Ernie Schell

TERNOVELOCITY IS A SYSTEM to reckon with. This is a system that benefits greatly from the breadth and depth of its experience in the direct commerce field.

Data Tech: The Case for Database Marketing  Feb 01, 2003 10:30 PM By Ernie Schell

One would think that the catalog industry would be awash with database marketing success stories. But co-ops notwithstanding, few of the major database

Natural Solution’s Dream Schemes  Jan 01, 2003 10:30 PM By Ernie Schell

ONE OF THE PERENNIAL CHALLENGES that catalog order management systems must face is how best to accommodate the dozens of parameters that each company

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