Post By Ernie Schell

Data Tech: SVM Analysis–a Closer Look  Jan 01, 2004 10:30 PM By Ernie Schell

A reliable and trusted source for learning about the latest database marketing and analytical tools, Joe Weissmann is often among the first to see the

Catalog Tech: A System to Simplify Data Analysis  Dec 01, 2003 10:30 PM By Ernie Schell

Data analysis typically involves a major commitment of time and effort. Just getting the input data into the right format is a huge undertaking, and matching

Data Tech: Closeup Look at a PC-based Merchandising System  Oct 01, 2003 9:30 PM By Ernie Schell

Merchandise management is both art and science. The art is in product sourcing and selection. The science is in forecasting, analyzing, and managing demand

Catalog Tech: Campaign Management Software–aCase Study  Jun 01, 2003 9:30 PM By Ernie Schell

Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data

Data Tech: Spinning Straw into Gold  May 01, 2003 9:30 PM By Ernie Schell

What does Rumpelstiltskin have to do with database marketing? An early chapter in Spinning Straw into Gold: The Magic of Turning Data into Money, a new

Operations and Management: Systems Then and Now  Apr 15, 2003 9:30 PM By Ernie Schell

The catalog management software (CMS) systems on the market in the early 1980s were outgrowths of systems that catalogers had written inhouse or contracted

Terno: Still Getting It Done  Apr 01, 2003 10:30 PM By Ernie Schell

TERNOVELOCITY IS A SYSTEM to reckon with. This is a system that benefits greatly from the breadth and depth of its experience in the direct commerce field.

Data Tech: The Case for Database Marketing  Feb 01, 2003 10:30 PM By Ernie Schell

One would think that the catalog industry would be awash with database marketing success stories. But co-ops notwithstanding, few of the major database

Natural Solution’s Dream Schemes  Jan 01, 2003 10:30 PM By Ernie Schell

ONE OF THE PERENNIAL CHALLENGES that catalog order management systems must face is how best to accommodate the dozens of parameters that each company

Pay as You Go  Dec 01, 2002 10:30 PM By Ernie Schell

OrderMotion from Transaction Smartware Inc. is a fully functional order management system with essential inventory management and fulfillment capabilities.

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