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MULTICHANNEL MERCHANT » ARCHIVES FOR ERNIE SCHELL
Data analysis typically involves a major commitment of time and effort. Just getting the input data into the right format is a huge undertaking, and matching
Merchandise management is both art and science. The art is in product sourcing and selection. The science is in forecasting, analyzing, and managing demand
Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data
What does Rumpelstiltskin have to do with database marketing? An early chapter in Spinning Straw into Gold: The Magic of Turning Data into Money, a new
The catalog management software (CMS) systems on the market in the early 1980s were outgrowths of systems that catalogers had written inhouse or contracted
TERNOVELOCITY IS A SYSTEM to reckon with. This is a system that benefits greatly from the breadth and depth of its experience in the direct commerce field.
One would think that the catalog industry would be awash with database marketing success stories. But co-ops notwithstanding, few of the major database
ONE OF THE PERENNIAL CHALLENGES that catalog order management systems must face is how best to accommodate the dozens of parameters that each company
OrderMotion from Transaction Smartware Inc. is a fully functional order management system with essential inventory management and fulfillment capabilities.
With e-commerce playing such a vital role in catalogers’ marketing mix, the methods used to manage Websites are now critical business issues. No strategic