Ellen Shannon oversees content for all of the MULTICHANNEL MERCHANT products – multichannelmerchant.com, O&F Advisor, MCM Weekly, iMerchant, Operations Summit and MCM custom content and research products. Her background includes media and events serving the marketing and operations segments of the direct and digital markets; Catalog Age, Direct, Folio:, Internet Summit, Event Marketer, Digital Summit, DMA Annual, ACCM, NCOF, Digital East.


Post By Ellen Shannon

“It’s Hard” Sums Up the Role of Operations  Apr 14, 2014 2:15 PM By Ellen Shannon

While business is growing, meeting the growing customer demands and dealing with the explosion of new operations technology is challenging even the most experienced and best senior operations executives.

Operations Executives Cope With Growing Complexity  Apr 14, 2014 1:43 PM By Ellen Shannon

One thing merchants and vendors agree upon is that direct-to-customer operations have become more complex, and important, than ever before. So, we’ll see many solutions at Operations Summit 2014 aim to make merchants’ jobs less complex.

Global Ecommerce Trending Big Pre-Operations Summit  Apr 14, 2014 1:37 PM By Ellen Shannon

We are all keenly aware that global ecommerce is growing faster than domestic ecommerce, but trying to figure out how to execute global ecommerce, and make it as profitable as it can be, isn’t easy.

Will Marketplaces Devour Ecommerce?  Mar 17, 2014 6:44 PM By Ellen Shannon

At Catalyst 2014, ChannelAdvisor CEO Scot Wingo was referring to the growing dominance of marketplaces, notably Amazon’s and eBay’s, and the fact that marketplaces are outpacing the growth in general ecommerce websites.

Competition, Growth and Customer Experience from the Amazon Perspective  Mar 17, 2014 11:11 AM By Ellen Shannon

Sebastian Gunningham, Senior Vice President, Seller Services, Amazon Services, joined Scot Wingo, CEO of ChannelAdvisor for a “fireside chat” at Channel Advisor’s Catalyst 2014 event.

Optimize Omnichannel Engagement with Actionable Consumer Insights  Feb 19, 2014 10:20 AM By Ellen Shannon

Multichannel Merchant recently conducted a deep-dive research study, sponsored by Neustar, that gets to the heart of what companies are thinking about how they use, or want to use, data-driven consumer insights to create omnichannel engagement with customers and prospects. This research will show how your company stacks up, and you’ll learn how to improve your omnichannel engagement through use of actionable consumer insights.

Optimize Omnichannel Engagement With Actionable Consumer Insights  Jan 22, 2014 5:36 PM By Ellen Shannon

This infographic on omnichannel engagement will give you a quick look at how other marketers are using data-driven consumer insights to drive revenue and deliver personalized and satisfying customer experiences.

Multichannel Merchant Launching Global Ecommerce Conference  Jan 15, 2014 12:51 PM By Ellen Shannon

The call for speakers is open for Growing Global, Multichannel Merchant’s first-annual global ecommerce conference, which will be held July 15-16 in Long Beach, CA. Click to find out how you can participate in this exciting conference.

Reinvention  Aug 06, 2013 12:47 PM By Ellen Shannon

Wouldn’t it have been a master stroke if Jeff Bezos bought the Washington Post on Amazon’s “Daily Deal” Web site?

Regional Carriers Grow, Interest High  Nov 15, 2012 12:58 AM By Ellen Shannon

Sessions and exhibitions relating to regional carriers had a lot of traction at the Parcel Forum last month in Chicago. Here

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