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Ellen Shannon oversees content for all of the MULTICHANNEL MERCHANT products – multichannelmerchant.com, O&F Advisor, MCM Weekly, iMerchant, Operations Summit and MCM custom content and research products. Her background includes media and events serving the marketing and operations segments of the direct and digital markets; Catalog Age, Direct, Folio:, Internet Summit, Event Marketer, Digital Summit, DMA Annual, ACCM, NCOF, Digital East.
On Sunday afternoon, at 2 o’clock, I sat down in my home in North Carolina to place an order for my favorite, hard-to-find, tea over Amazon. It occurred to me that my daughter in Orange County, California, would love this tea, so I ordered her up some as well. It was then that I realized […]
Global ecommerce is fast becoming a mainstream objective as companies look to other shores for new opportunities as the domestic market becomes saturated.
I’ve been skeptical about the need and demand for same-day delivery services, mostly because of the price that I thought would be required for the service. All that changed, when I got this email from Amazon.
David’s Bridal has a unique point-in-time challenge, since most people won’t get married again, at least not quickly. So the company knows that it needs to move fast and grab every opportunity to satisfy the many needs of each wedding – ideally serving the needs of the entire bridal party and families.
Michael Moore, CIO, of Moosejaw Mountaineering, recently shared some of his thoughts and initiatives. While Moosejaw is a unique company, they share many of the same challenges and opportunities as other retailers.
For years, technology has enabled customer communication to be more personalized. Finally, one-to-one nirvana may be just around the bend.
At last week’s Operations Summit in Indianapolis, a panel of operations directors shared their returns management experiences.
The Operations Summit 2014 keynote panel quickly agreed that every important element of direct-to-customer operations is getting more complex.
While business is growing, meeting the growing customer demands and dealing with the explosion of new operations technology is challenging even the most experienced and best senior operations executives.
One thing merchants and vendors agree upon is that direct-to-customer operations have become more complex, and important, than ever before. So, we’ll see many solutions at Operations Summit 2014 aim to make merchants’ jobs less complex.