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Ellen Shannon oversees content for all of the MULTICHANNEL MERCHANT products – multichannelmerchant.com, O&F Advisor, MCM Weekly, iMerchant, Operations Summit and MCM custom content and research products. Her background includes media and events serving the marketing and operations segments of the direct and digital markets; Catalog Age, Direct, Folio:, Internet Summit, Event Marketer, Digital Summit, DMA Annual, ACCM, NCOF, Digital East.


Post By Ellen Shannon

No Wonder Amazon’s Profit Margin Is Shrinking  Aug 16, 2014 10:14 AM By Ellen Shannon

On Sunday afternoon, at 2 o’clock, I sat down in my home in North Carolina to place an order for my favorite, hard-to-find, tea over Amazon.  It occurred to me that my daughter in Orange County, California, would love this tea, so I ordered her up some as well.  It was then that I realized […]

Global Ecommerce Now a Mainstream Retail Objective  Aug 13, 2014 3:33 PM By Ellen Shannon

Global ecommerce is fast becoming a mainstream objective as companies look to other shores for new opportunities as the domestic market becomes saturated.

A Same-day Delivery Believer  Aug 12, 2014 8:26 AM By Ellen Shannon

I’ve been skeptical about the need and demand for same-day delivery services, mostly because of the price that I thought would be required for the service. All that changed, when I got this email from Amazon.

A Happy Marriage At David’s Bridal Stores and Web Businesses  Jun 09, 2014 11:36 AM By Ellen Shannon

David’s Bridal has a unique point-in-time challenge, since most people won’t get married again, at least not quickly. So the company knows that it needs to move fast and grab every opportunity to satisfy the many needs of each wedding – ideally serving the needs of the entire bridal party and families.

Moosejaw CIO Talks Tech Challenges, Priorities & Opportunities  Jun 06, 2014 9:50 AM By Ellen Shannon

Michael Moore, CIO, of Moosejaw Mountaineering, recently shared some of his thoughts and initiatives. While Moosejaw is a unique company, they share many of the same challenges and opportunities as other retailers.

One-to-One Takes On a Whole New Meaning  May 27, 2014 2:01 PM By Ellen Shannon

For years, technology has enabled customer communication to be more personalized. Finally, one-to-one nirvana may be just around the bend.

Returns Power Panel Weighs In On Best Practices  Apr 30, 2014 9:53 AM By Ellen Shannon

At last week’s Operations Summit in Indianapolis, a panel of operations directors shared their returns management experiences.

Operations Execs Discuss Holiday 2014 Plans And More  Apr 29, 2014 2:59 PM By Ellen Shannon

The Operations Summit 2014 keynote panel quickly agreed that every important element of direct-to-customer operations is getting more complex.

“It’s Hard” Sums Up the Role of Operations  Apr 14, 2014 2:15 PM By Ellen Shannon

While business is growing, meeting the growing customer demands and dealing with the explosion of new operations technology is challenging even the most experienced and best senior operations executives.

Operations Executives Cope With Growing Complexity  Apr 14, 2014 1:43 PM By Ellen Shannon

One thing merchants and vendors agree upon is that direct-to-customer operations have become more complex, and important, than ever before. So, we’ll see many solutions at Operations Summit 2014 aim to make merchants’ jobs less complex.

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