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Ellen Shannon oversees content for all of the MULTICHANNEL MERCHANT products – multichannelmerchant.com, O&F Advisor, MCM Weekly, iMerchant, Operations Summit and MCM custom content and research products. Her background includes media and events serving the marketing and operations segments of the direct and digital markets; Catalog Age, Direct, Folio:, Internet Summit, Event Marketer, Digital Summit, DMA Annual, ACCM, NCOF, Digital East.
Merchants believe social media is their next best hope, and they are moving rapidly to experiment.
When he started Amazon in 1994, Jeff Bezos probably wasn
Customer expectations and tough times have forced us to create solutions that leap over previous boundaries, limits, capacities, goals and capabilities. A thought that I