Ellen Shannon oversees content for all of the MULTICHANNEL MERCHANT products –, O&F Advisor, MCM Weekly, iMerchant, Operations Summit and MCM custom content and research products. Her background includes media and events serving the marketing and operations segments of the direct and digital markets; Catalog Age, Direct, Folio:, Internet Summit, Event Marketer, Digital Summit, DMA Annual, ACCM, NCOF, Digital East.

Post By Ellen Shannon

Shepler’s Sets Aggressive Goals, Meets 2012 Operational Challenges  Oct 30, 2012 10:58 PM By Ellen Shannon

Doug Smith, vice president of operations at Shepler

Publisher’s Note: Are You Ready?  Aug 01, 2012 8:23 PM By Ellen Shannon

2011 was a banner year for digital holiday sales. But 2012 is poised to blow the 2011 numbers out of the water. Here’s why.

Publisher’s Note: The Social Media Honeymoon Is Over  Jun 01, 2012 11:16 PM By Ellen Shannon

Merchants believe social media is their next best hope, and they are moving rapidly to experiment.

Publisher’s Note: Watching Jeff Bezos  Apr 11, 2012 9:30 AM By Ellen Shannon

When he started Amazon in 1994, Jeff Bezos probably wasn

Publisher’s Note: Envelope Pushing  Feb 15, 2012 8:10 PM By Ellen Shannon

Customer expectations and tough times have forced us to create solutions that leap over previous boundaries, limits, capacities, goals and capabilities. A thought that I

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