Post By Geoff Brash

5 Ways Site Search Data Creates Better Merchandising  Aug 27, 2013 12:16 PM By Geoff Brash

By understanding your customers’ intent – in their own words – you are better able to merchandise your site (and search results pages) with compelling offers and messages – in a visually optimized way – that will help improve a customer’s likelihood of making a purchase. Here are 5 tips for how you can better use your site search reporting data to create more relevant and engaging online experiences.

Give DIY Consumers the Right Guidance with Site Search  Jul 09, 2013 1:00 PM By Geoff Brash

Given the wide variety and relative ease of ordering DIY goods online, it’s no surprise that consumers are turning to online merchants for their home or commercial design and repair projects.

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