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How to Analyze Your Holiday Response  Jan 04, 2006 1:26 AM By George Hague

Now that the holiday season is over, it

Five Ways to Improve Prospect List Response  Dec 05, 2005 8:27 PM By George Hague

How do you improve results from prospect lists? With postage costs set to increase in January, this question will be even more of a concern in the coming year.

The Four Key Metrics for Predicting Sales  Nov 07, 2005 8:09 PM By George Hague

Response metrics are more than just a measure of how your most recent mailing performed. They are also your most powerful, predictive tools as a direct marketer.

RFM for Success: The List Inventory  Oct 11, 2005 6:34 PM By George Hague

Advanced house-file modeling techniques have their advantages. But nothing beats the simple recency, frequency, monetary list inventory as a quick, easy-to-read snapshot of your house file.

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