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MULTICHANNEL MERCHANT » ARCHIVES FOR GEORGE HAGUE
Now that the holiday season is over, it
How do you improve results from prospect lists? With postage costs set to increase in January, this question will be even more of a concern in the coming year.
Response metrics are more than just a measure of how your most recent mailing performed. They are also your most powerful, predictive tools as a direct marketer.
Advanced house-file modeling techniques have their advantages. But nothing beats the simple recency, frequency, monetary list inventory as a quick, easy-to-read snapshot of your house file.
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