Though summer may seem like it’s just getting started, the mad-dash of back to school shopping is already around the corner. This season is a huge opportunity for apparel and accessories brands to see a lift in sales, as students and their families set out to buy new clothes, backpacks, glasses, school supplies, and everything in between. Here is how brands can set themselves apart from the competition during the back-to-school season.
Gina Ashe has 20 years of experience in technology and retail that spans startup to Fortune 100 companies. Currently, Ashe is CEO of ThirdChannel, Inc., a retail intelligence platform that enables consumer brands and retailers to see what’s happening – or should be happening – with products on the ground in thousands of stores in real time.