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5 Tactics to Reactivate Lapsed Customers  Jun 02, 2012 6:58 AM By Gina Valentino

Reactivation efforts are important to the heath of your business, so include a reactivation effort with every planned marketing contact. Here are 5 tactics you can use to reactivate your lapsed customers.

How to Shape Up Your Holiday Circulation Plan  Apr 05, 2012 7:19 PM By Gina Valentino

Holiday 2012 is closer than we think. Although it’s the first week in April, it’s time to prepare your contact strategy for the holiday season. Here’s what you need to do now.

It’s April: Time to Set Your Holiday Shipping Strategy  Apr 04, 2012 9:48 PM By Gina Valentino

There are 32 selling days this holiday season vs. 30 last year in 2011. These extra selling days are good for business

How to Incorporate Ratings and Reviews in your Catalog  Mar 26, 2012 2:49 AM By Gina Valentino

When you design catalog pages, you should include your online ratings and reviews to reveal a 5-star product and provide evidence that customers love the product. This technique works whether you’re introducing a product or a showcasing one you

Getting back into direct mail  Oct 31, 2011 9:30 PM By Gina Valentino

Many multichannel merchants have cut back on or even eliminated the mail channel in recent years because of the high costs associated with print. That’s

How to Leverage Enhanced Customer Data  Sep 02, 2011 9:30 PM By Gina Valentino

Each customer transaction and database update provides new perspectives on buying behavior and changes in the marketplace

Modify square-inch analysis to fit your business  May 01, 2011 9:30 PM By Gina Valentino

While some of us love diving into the minutia of square-inch analysis, others may find this an unenviable yet necessary task of mathematical gymnastics.

Get a better circ plan by Friday  Mar 01, 2011 10:30 PM By Gina Valentino

DETERMINE WHO HAS EMAIL You must segment your mailing to identify customers who have promotable email addresses (meaning customers who welcome marketing

Creative on a shoestring budget  Nov 01, 2009 10:30 PM By Gina Valentino

Your catalog creative budget has been cut, but your revenue expectations have not. Can you manage these opposing directives? Yes, if you look carefully

Making the most of matchbacks  Apr 01, 2009 9:30 PM By Gina Valentino

How’s your keycode capture rate these days? When every order counts, you need to know where they’re coming from. Matchbacks can give you better visibility

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