Gina Valentino

Back in the day

| Gina Valentino

While This May Seem Like an Urban Legend, there was a time when the default rate, or unknown keycode capture rate, was 4%. I recall about 15 years ago

Circulation techniques

| Gina Valentino

When you should change your catalog circulation plan and more important how to change it is often determined by necessity. And multichannel marketers

Get your form in good order

| Gina Valentino

To the sophomore marketer, order forms may be obsolete. But to the experienced catalog merchant, order blanks remain a fundamental component of the sales

Add it up

| Gina Valentino

One of the most surprising compliments a marketer can receive is, wow, you brought a calculator to the meeting. More and more, marketers have to be responsible

Merge/purge for small mailers

| Gina Valentino

You know you have to combine multiple lists and run them through software to single out duplicate records before a catalog mailing. But the merge/purge

Give first-time buyers a boost

| Gina Valentino

There’s an old joke about the devil being low on quota, so he decided to heavily promote special offers, free gifts and promises. With an immediate and