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Catalogs Are Morphing into “Megalogs”  Apr 16, 2012 6:59 AM By Glenda Shasho Jones

Catalogs are no longer just direct-selling tools: They drive web and store traffic, are a channel between technologies and, perhaps most important, communicate and build brand.

Best Practices in Cover Design 2011  Dec 14, 2011 10:30 PM By Glenda Shasho Jones

Everyone agrees, the most important catalog page is the front cover. It usually takes just seconds for the recipient to decide whether to keep the catalog or toss it

More Best Practices in Catalog Cover Design  Nov 27, 2011 7:33 AM By Glenda Shasho Jones

There are four main strategies that create successful front covers – those that grab the recipient

Six tactics to build brand authority  Sep 02, 2011 9:30 PM By Glenda Shasho Jones

Authority sells. When consumers need or want to shop within a category, they go first to the brand they trust as the primary source of expert information

Brand alignment across channels  Feb 01, 2011 10:30 PM By Glenda Shasho Jones

It’s not easy to present a strong, unified brand across all media. In fact, this is one of the most pressing creative challenges marketers face today.

Creating your best holiday catalogs ever  Jul 01, 2010 9:30 PM By Glenda Shasho Jones

It may be the middle of summer, but in the catalog world, the holiday season is here. Merchants have finalized their orders, marketers have anticipated

Building better creative  Aug 01, 2009 9:30 PM By Glenda Shasho Jones

Are you guilty of leaving your catalog’s front and back cover planning and design until the last minute? And when you finally get to the covers, do you

The zen of pagination  Dec 01, 2008 10:30 PM By Glenda Shasho Jones

Are you enlightened about pagination? Do your pages flow like a beautiful winding river, or are they as choppy as a stormy sea? Pagination is a mixture

Feature creature  Dec 01, 2008 10:30 PM By Glenda Shasho Jones

Features and subfeatures help create an interesting and energetic catalog which also makes it easier for customers to shop. Here are a few techniques

Covering your rear  Jul 01, 2008 9:30 PM By Glenda Shasho Jones

Your catalog’s back cover should be front and center when you’re planning the book. Why? For many mailers, it’s the best-selling page in the catalog.

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