Glenda Shasho Jones

Building better creative

| Glenda Shasho Jones

Are you guilty of leaving your catalog’s front and back cover planning and design until the last minute? And when you finally get to the covers, do you

The zen of pagination

| Glenda Shasho Jones

Are you enlightened about pagination? Do your pages flow like a beautiful winding river, or are they as choppy as a stormy sea? Pagination is a mixture

Feature creature

| Glenda Shasho Jones

Features and subfeatures help create an interesting and energetic catalog which also makes it easier for customers to shop. Here are a few techniques

Covering your rear

| Glenda Shasho Jones

Your catalog’s back cover should be front and center when you’re planning the book. Why? For many mailers, it’s the best-selling page in the catalog.