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Paginating with Punch  Oct 01, 2007 9:30 PM By Glenda Shasho Jones

We all know that merchandise is king in the catalog world. But we sometimes need a reminder that how and where we place product in a book is every bit

Pump Up Performance  Aug 01, 2007 9:30 PM By Glenda Shasho Jones

Want to improve the look

Creative Scheduling  May 01, 2006 9:30 PM By Glenda Shasho Jones

Do you find that your catalog production team rarely meets deadlines? Is their work incomplete much of the time? Are you convinced that there’s no way

Gotcha Covered!  May 15, 2005 9:30 PM By Glenda Shasho Jones

If you haven’t done it lately, it’s time to take a hard look at your catalog covers. This single most important page in a catalog should not be taken

Creative That Packs a Punch  Nov 01, 2002 10:30 PM By Glenda Shasho Jones

If your catalog business can’t do better, skip this article. (And call Catalog Agethey’ll want to do a cover story on you!) But if you think you can improve

9 tips for Web catalog creative  Nov 01, 2000 10:30 PM By Glenda Shasho Jones

How to present and sell products online For as many advantages as the Internet has provided print catalogers – a new sales channel, a customer acquisition

YOUR NEW BRAND IMAGE  Jul 01, 2000 9:30 PM By Glenda Shasho Jones

What you need to know to successfully position your brand for a unified image across various selling channelsIn today’s selling environment, there’s no

The 10 BEST Catalog Covers  Jun 01, 2000 9:30 PM By Glenda Shasho Jones

No doubt, we all remember some of our favorite catalog covers: those covers that stood out in the mail, made us smile, made us curious, and most important,

The 10 most common creative mistakes  Nov 01, 1999 10:30 PM By Glenda Shasho Jones

A detailed evaluation of your catalog creative will help you understand what you’re doing right – and what you may be doing wrong.Are you in a creative

Using customer data to drive creative  Apr 01, 1999 10:30 PM By Glenda Shasho Jones

While most catalog marketers use house file data to develop offers, find new customers, and build a brand, not many use customer data effectively in the

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