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MULTICHANNEL MERCHANT » ARCHIVES FOR GREG GIANFORTE
Customer service has always supported corporate growth by keeping customers happy and ensuring their ongoing loyalty. But the challenges of today’s business environment demand that customer service take advantage of its unique capabilities and opportunities to make a more substantial contribution to the top line.
Every executive knows that you make more money selling to your existing customers than you do chasing new ones. That’s why so many companies place so
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