Gregg Aamoth

gregg@popcodes.com

Ecommerce, ecommerce fulfillment, retail, inventory management, omnichannel, omnichannel fulfillment, omnichannel operations, ship to store, ship from store, in-store pickup, customer experience, shipping, free shipping, Amazon

Competing with Free Shipping the Smart Way

| Gregg Aamoth

Once viewed as an extra customer incentive, “free” shipping has quickly becoming the norm for retailers when selling online. With online retail giants like Amazon upping the ante, it seems like there is no other option for retailers but to keep up and take the hit to the bottom line.

But omnichannel retailers are starting to realize they don’t always have resort to margin-eroding “free” shipping to compete.