Greg Zakowicz

GZakowicz@brontosoftware.com

Greg Zakowicz is a Senior Commerce Marketing Analyst at Bronto Software, a cloud-based commerce marketing automation platform provider and Oracle company. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges. He stays on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers from top firms with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

3 Holiday Trends: Prepare for the Marathon, Not a Sprint

| Greg Zakowicz

The holiday shopping season is the ecommerce version of the Boston Marathon’s Heartbreak Hill. It’s a season that will challenge retailers, stress them, push them to their limits and, many times, either make or break them. Here are three trends that will get you ready for the holiday shopping season.

Alexa, Order Me Browserless Commerce

| Greg Zakowicz

Voice assistants appear to be poised to be the next big thing. After all, outside of emojis, speech is the most natural way to communicate. See what voice ordering means when it comes to browsing for items today.

Why Mobile Payments Are Killing the Checkout Form

| Greg Zakowicz

We talk about omnichannel and the customer experience, how to make it simpler is step one, making it easy to pay is the key to conversion. Here is why mobile is killing the checkout form and what you should know to make the overall experience an easier one.

How Retailers Are Redefining the Shopping Experience

| Greg Zakowicz

Technology has changed the face of retail. It has affected how consumers shop and interact with brands. As ecommerce is growing, U.S. consumers say they still prefer to purchase from a physical store even if the same product is offered online. Technology has created the expectation of convenience and it also has provided the means to deliver it. Here are how these retailers are redefining the shopping experience.