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Naturalizer’s brand makeover lifts sales  Nov 01, 2006 10:30 PM By Heather Retzlaff

One look at the revamped Naturalizer catalog and it’s clear that these are not your mother’s Naturalizers. The St. Louis-based manufacturer/merchant of

ONE-PAGE CHECKOUT  Nov 01, 2006 10:30 PM By Heather Retzlaff

Online merchants have been kicking around the idea of single-screen checkout as a better, faster process for years now, and many marketers have in fact

Live from the Lenser Client Summit: Why We Loved The ‘80s  Oct 24, 2006 8:55 PM By Heather Retzlaff

San Rafael, CA

Live from DMA06: Five Direct Marketing Lessons from Kraft  Oct 19, 2006 1:04 AM By Heather Retzlaff

San Francisco

Live from DMA06: Nine Database Marketing Sins to Avoid  Oct 18, 2006 7:04 PM By Heather Retzlaff

San Francisco

Live from DMA06: Power Segmentation Is Key to Better SEM  Oct 17, 2006 6:41 PM By Heather Retzlaff

San Francisco

Live from DMA06: Sir Richard Branson Dishes on Virgin’s Brands, Goals  Oct 17, 2006 6:31 PM By Heather Retzlaff

San Francisco–Known for pushing the norm on how business should be done, Sir Richard Branson, chairman of the Virgin Group of Companies, quickly admitted to DMA06 attendees during his keynote address Monday morning that there

Timberland to Launch Catalog in November  Oct 11, 2006 9:40 PM By Heather Retzlaff

After years of selling its footwear and apparel to retailers and in its own stores and Website, Timberland is launching a print catalog.

Online Marketers, Shoppers Getting a Jump on Holiday 2006  Oct 05, 2006 2:32 AM By Heather Retzlaff

Consumers are gearing up to start the holiday season earlier this year, according to the 2006 eHoliday Mood Survey conducted by trade association Shop.org and comparison shopping Website Shopzilla,

Only Natural Pet Store revamps e-newsletter  Oct 01, 2006 9:30 PM By Heather Retzlaff

It’s the Year of the Dog in the Chinese calendar, and Boulder, CO-based Only Natural Pet Store, which sells a number of products for dogs, decided this

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