Heather Retzlaff

Live from DMDNY: Political Bedfellows

| Heather Retzlaff

Direct marketing generates $165 billion a year in revenue in New York State. So having Gov. George Pataki kick off DM Days New York on Tuesday morning with a proclamation declaring June 26-July 2 Direct Marketing Week in the Empire State made a certain sense.

NEW CATALOGS

| Heather Retzlaff

BuyParker.com Take it home. Don’t steal it. That’s what the folks at Le Parker Meridien in New York are telling guests of the upscale hotel. In December

The lowdown on drill-downs

| Heather Retzlaff

When it comes to Website drill-downs, you can have too much of a good thing. Navigation that has you drill down from category page to product category

NEW CATALOGS

| Heather Retzlaff

SimplySoles Finding designer shoes in rural areas and sometimes even in cities can be tough. Washington-based SimplySoles hopes to solve that problem

Apparel Retailer Body Central Launches Print Book

| Heather Retzlaff

Apparel retailer Body Shop of America has more than 160 stores in 19 states, but it has only recently entered the world of direct marketing. Having launched a transactional Website last year, the Jacksonville, FL-based company last month introduced a Body Central print catalog.