MULTICHANNEL MERCHANT » ARCHIVES FOR HERSCHELL GORDON LEWIS
All olive oils aren’t created equal. Well, of course you already knew that, just from getting over bewilderment at the range of prices in the supermarket.
The cover of a print catalog says: 2004/2005 / Columbia, Snake and Willamette River Cruises / Aboard Authentic SternWheeler / Along The Lewis& Clark Route.
Effective catalog copy reaches the reader within his or her experiential background that pastiche of experiences that becomes an automatic acceptance
Hoorays & nays Here I go again, sticking my head into the lion’s mouth with the annual masochistic project of publishing personal prejudices. Every year,
Why am I doing this? The catalogs on whose copy I’m commenting all are top of the heap, the 2004 winners of Catalog Age’s Annual Catalog Awards. In fact,
We all know the word finding what we’re not looking for. (If you’re a lexical history buff, you know the origin of the word Horace Walpole’s 18th-century
They’re singing my song. For fifteen years or so in the pages of this publication I’ve been applauding, endorsing, and recommending benefit copy for catalog
Think way back to prehistoric times. The year 1994 will do. Many catalogs and within the business-to-business sphere, some would argue most catalogs operated
This job gets tougher every year. Back in ancient times the early to mid-1990s will do finding catalogs with subpar copy meant sorting through a stack
Is it the Internet postliteracy explosion? Is it the decline and fall of the West, the East, the North, and the South? Is it the incursion onto our turf