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Shareablee found that 1 in 5 pieces of social content amplified by shoppers came from Walmart. Walmart also received more than double the engaged actions across Facebook and Twitter, and these factors combined reveal a high degree of pass-along value in their social content mix.
A recent survey of nearly 1,000 merchants has found that Black Friday and Cyber Monday might not be a major success in terms of sales for some retailers. In fact, according to the survey from Newtek Business Services, 70% believe their sales on Black Friday and Cyber Monday will remain unchanged compared to 2012 sales.
For the holiday season-to-date, $18.9 billion has been spent online using desktop computers, marking a 14% increase versus the corresponding days last year. comScore says that trend will continue through the end of the holiday season.
If you’re like the majority of marketers worldwide struggling to prove ROI from your social efforts, Bazaarvoice has a 5-step plan for you. Taking into account the collective insights of over 2000 of the world’s leading brands, Real ROI from Social in 5 Steps shows you how successful brands and retailers capture results and prove […]
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business. Retailers that embrace and facilitate social where customers are discovering, considering, and buying, can increase wallet share. […]
Consumers’ demands are getting louder, bolder, and more specific. Digitally, they share knowledge and self-organize, seizing more collective power than ever. They have become the innovators, trendsetters, and advocates that companies cannot succeed without. Says Don Tapscott, author and consultant, “This is not an information economy – it’s a connected economy. This is a time […]
Most retailers and brands recognize the value of user-generated content and are using the power of social to facilitate transactions on their websites. Many of these same companies, however, are not realizing the most valuable potential of this content: social intelligence. When your customers are discussing specific products (down to the SKU), user-generated content provides […]
Sears and Kmart will make Cyber Monday 2013 seem to last forever… The Sears Holding-owned mass merchants will kick off Cyber Monday sales on Sunday, and run specials through Tuesday.
With this integration, customers will be able to view, measure and build personalized retargeting campaigns based on organization names, industries and firmographic details.
Walmart will roll back its free shipping threshold to $35 on Cyber Monday, with will match what Amazon actually raised its free shipping minimum to last month.