MULTICHANNEL MERCHANT » ARCHIVES FOR
With the allure of deep discounts, “door-buster” promotions and extended store hours, shoppers visited more stores and spent more money across the days of Thanksgiving Day and Black Friday than they did last year. However, sales rose only 2.3%.
[CLICK HERE for Multichannel Merchant's Cyber Weekend 2013 coverage] Mobile Visits Grow, but Revenue Explodes: Thanksgiving Day Sales on Smartphone-optimized Websites up 258% (via PR Newswire) PITTSBURGH, Nov. 30, 2013 /PRNewswire/ — Branding Brand, the leading mobile commerce platform to top retailers, today announced the results of its Mobile Commerce Index for Thanksgiving Day, which […]
While many merchants optimized their ecommerce sites for growing Cyber Weekend demand, Compuware APM questions whether they have been prepared for the mobile commerce onslaught.
Integrated shopping trends have ruled the day – and night – as Shop Your Way members and customers took advantage of more options to get doorbuster savings at Sears for Thanksgiving Day and Black Friday 2013.
Walmart.com processed nearly 400 million page views on Thanksgiving Day, including customers who used mobile devices and tablets.
Less than two weeks after the launch of the Esquire Ultimate Shirt and Tie Collection, Men’s Wearhouse and Esquire will roll out the Esquire Tie Truck to promote the collection during Black Friday weekend.
Shareablee found that 1 in 5 pieces of social content amplified by shoppers came from Walmart. Walmart also received more than double the engaged actions across Facebook and Twitter, and these factors combined reveal a high degree of pass-along value in their social content mix.
A recent survey of nearly 1,000 merchants has found that Black Friday and Cyber Monday might not be a major success in terms of sales for some retailers. In fact, according to the survey from Newtek Business Services, 70% believe their sales on Black Friday and Cyber Monday will remain unchanged compared to 2012 sales.
For the holiday season-to-date, $18.9 billion has been spent online using desktop computers, marking a 14% increase versus the corresponding days last year. comScore says that trend will continue through the end of the holiday season.
If you’re like the majority of marketers worldwide struggling to prove ROI from your social efforts, Bazaarvoice has a 5-step plan for you. Taking into account the collective insights of over 2000 of the world’s leading brands, Real ROI from Social in 5 Steps shows you how successful brands and retailers capture results and prove […]