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Post By MCM Staff

Get a Real ROI from Social in 5 Steps  Nov 26, 2013 3:37 PM By MCM Staff

If you’re like the majority of marketers worldwide struggling to prove ROI from your social efforts, Bazaarvoice has a 5-step plan for you. Taking into account the collective insights of over 2000 of the world’s leading brands, Real ROI from Social in 5 Steps shows you how successful brands and retailers capture results and prove […]

The Top 5 Consumer-Driven Trends in Retail  Nov 26, 2013 3:34 PM By MCM Staff

To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business. Retailers that embrace and facilitate social where customers are discovering, considering, and buying, can increase wallet share. […]

Thriving in the Connected Economy  Nov 26, 2013 3:30 PM By MCM Staff

Consumers’ demands are getting louder, bolder, and more specific. Digitally, they share knowledge and self-organize, seizing more collective power than ever. They have become the innovators, trendsetters, and advocates that companies cannot succeed without. Says Don Tapscott, author and consultant, “This is not an information economy – it’s a connected economy. This is a time […]

9 Social Insights that Drive Real Business Results  Nov 26, 2013 3:21 PM By MCM Staff

Most retailers and brands recognize the value of user-generated content and are using the power of social to facilitate transactions on their websites. Many of these same companies, however, are not realizing the most valuable potential of this content: social intelligence. When your customers are discussing specific products (down to the SKU), user-generated content provides […]

Sears and Kmart Make Cyber Monday a 3 Day Event  Nov 26, 2013 11:25 AM By MCM Staff

Sears and Kmart will make Cyber Monday 2013 seem to last forever… The Sears Holding-owned mass merchants will kick off Cyber Monday sales on Sunday, and run specials through Tuesday.

Insightera Provides a New Dimension with Personalized Retargeting for Marketers  Nov 25, 2013 12:51 PM By MCM Staff

With this integration, customers will be able to view, measure and build personalized retargeting campaigns based on organization names, industries and firmographic details.

Walmart Rolls Back Free Shipping Threshold for Cyber Monday  Nov 25, 2013 10:47 AM By MCM Staff

Walmart will roll back its free shipping threshold to $35 on Cyber Monday, with will match what Amazon actually raised its free shipping minimum to last month.

Case Study: Small Merchant Sees Streamlined Accounting Costs  Nov 16, 2013 4:45 PM By MCM Staff

Purveyor of All Things Creative has saved on its accounting costs by using TaxJar to streamline its tax management.

Little Tikes Launches Redesigned Ecommerce Site  Nov 15, 2013 2:57 PM By MCM Staff

Little Tikes has rolled out a website “renovation,” providing a redesigned look and feel, added content and more insight and value to its consumers. The brand also rolls out its new tagline, “The Wonder of Little Tikes,” embracing the awe-inspiring moments that connect parents and their children.

Most Merchants Aren’t Optimizing Site Search to Improve ROI  Nov 12, 2013 8:00 AM By MCM Staff

Global ecommerce merchants are missing significant opportunities to improve the effectiveness, reach and return of their marketing and sales programs, according to a new survey of 160 global retail organizations conducted by SLI Systems

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