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MULTICHANNEL MERCHANT » ARCHIVES FOR IAN MACDONALD
You know search customers are more valuable with their higher tickets and conversion rates. So provide them with the best search results possible. Merchandise those results with all the best practices in your arsenal. And help more customers search by giving the search box the attention it deserves.
Staffing the warehouse for the fourth quarter rush isn
To hire the correct amount of order pickers, packers, and shippers you need to understand two things: Product demand/sales forecast, and how many orders your warehouse can ship per labor hour. Using these metrics, you can determine how many people you need to get all the orders out the door on time. Then you just need to hire those quality applicants.
Read any etailing trade publication or talk with any marketing consultant and you will quickly believe that you need a mobile website, yesterday. But not every retailer will benefit from a mobile site. Here is an example of how a mobile-optimized website was awesome at one company and simply not needed at another.
Search results pages are vital because of the ridiculous amount of page views this template receives.
Thanks to savvy shoppers and the search engines, not all your prospects come through your front door. Has anyone kicked off their site redesign by working the item detail page first? Well, you should. Almost all visitors
Think of your view cart page as a merchandising and sales opportunity, rather then just a utility page that lists out items. Does your view cart simply summarize the contents of the basket with a link to