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Best Practices for Refining Site Search  Aug 02, 2012 12:55 AM By Ian MacDonald

You know search customers are more valuable with their higher tickets and conversion rates. So provide them with the best search results possible. Merchandise those results with all the best practices in your arsenal. And help more customers search by giving the search box the attention it deserves.

Four Tips for Holiday Hiring in the Warehouse  Oct 08, 2011 12:09 AM By Ian MacDonald

Staffing the warehouse for the fourth quarter rush isn

Two Tips for Staffing the Warehouse for the Holidays  Oct 01, 2011 2:02 AM By Ian MacDonald

To hire the correct amount of order pickers, packers, and shippers you need to understand two things: Product demand/sales forecast, and how many orders your warehouse can ship per labor hour. Using these metrics, you can determine how many people you need to get all the orders out the door on time. Then you just need to hire those quality applicants.

How to Know if Mobile Commerce is Right for You  Sep 03, 2011 12:40 AM By Ian MacDonald

Read any etailing trade publication or talk with any marketing consultant and you will quickly believe that you need a mobile website, yesterday. But not every retailer will benefit from a mobile site. Here is an example of how a mobile-optimized website was awesome at one company and simply not needed at another.

How to Make a Great Search Results Page  Jun 28, 2011 12:51 AM By Ian MacDonald

Search results pages are vital because of the ridiculous amount of page views this template receives.

Pay Attention to the Item Detail Page  Jun 14, 2011 6:47 PM By Ian MacDonald

Thanks to savvy shoppers and the search engines, not all your prospects come through your front door. Has anyone kicked off their site redesign by working the item detail page first? Well, you should. Almost all visitors

Don’t Neglect Your View Cart Page  May 31, 2011 7:45 PM By Ian MacDonald

Think of your view cart page as a merchandising and sales opportunity, rather then just a utility page that lists out items. Does your view cart simply summarize the contents of the basket with a link to

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