Jack Schmid

5 Crucial Multichannel Metrics

| Jack Schmid

Any seasoned direct marketer the importance of understanding the numbers side of the business. You have to know both the left-brain (analytic) and right-brain (creative) rules for maximum success. My philosophy is

Integrating Core Competencies

| Jack Schmid

Smart multichannel merchants are using all their core competencies across all selling channels including stores, Websites, and catalogs and they’re finding

Measuring Sales Goals per Page

| Jack Schmid

One of the major challenges for every catalog company new or old is to have a barometer by which to measure sales performance. How did the overall catalog