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Catalog Analysis: Understanding Catalog Financial Models  Feb 01, 2003 10:30 PM By Jack Schmid

Given that number crunching is a core competency of any cataloger and Internet marketer, I believe that all employees in a catalog company should have

Catalog Analysis: Ouch! Viewing a Hit to the Bottom Line  Dec 01, 2002 10:30 PM By Jack Schmid

It’s a fact that most catalogers are continually striving to improve profitability. And with today’s ever-increasing costs, it behooves us all to understand

Catalog Analysis: Weighing All the Variables  Jul 01, 2002 9:30 PM By Jack Schmid

In the last two columns we discussed why keeping tabs on your fixed creative costs is crucial to managing your catalog or Internet budget. This month

Catalog Analysis: Fixed Creative Costs: Color Separations  Jun 01, 2002 9:30 PM By Jack Schmid

In the April issue, we looked at the first part of fixed catalog or Internet creative costs the cost of designing, photographing, and producing catalog

Catalog Analysis: Understanding Fixed Creative Costs  Apr 01, 2002 10:30 PM By Jack Schmid

Creating and producing a catalog is similar to designing and constructing a building. In construction, the architect plays the key role in preparing a

Catalog Analysis: The Importance of Tracking Source Codes  Mar 01, 2002 10:30 PM By Jack Schmid

As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about

Catalog Analysis: New Media, Traditional Metrics  Feb 01, 2002 10:30 PM By Jack Schmid

E-mail is replacing snail mail in almost every facet of our lives. Instead of buying and mailing a greeting card, we are sending free e-mail cards from

Catalog Analysis: Further Breaking Down Breakeven  Dec 01, 2001 10:30 PM By Jack Schmid

In the November issue, we looked at a simple breakeven analysis and how it can help you evaluate your marketing plan and determine where to cut off mailings.

Catalog Analysis: Getting to Breakeven  Nov 01, 2001 10:30 PM By Jack Schmid

Breakeven analysis is one of the most difficult tools for new catalogers and Web marketers to understand. As with the forecast, you typically perform

Catalog Analysis: Manage That Inventory!  Oct 01, 2001 9:30 PM By Jack Schmid

Every catalog business has its unique inventory challenges. Apparel catalogs can expect high returns and cancellations often 25%-30% of sales and typically

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