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Catalog Analysis: Preplanning Merchandising  Jul 01, 2001 9:30 PM By Jack Schmid

During the past two months we talked about squinch, or square-inch post-mailing analysis, to help merchants and the creative team understand what is selling

Catalog Analysis: Taking Squinch a Step Further  Jun 01, 2001 9:30 PM By Jack Schmid

Last month we began our discussion of the merchandising functions of or square-inch analysis, which helps the merchants and the creative team determine

Catalog Analysis: Determining your product winners and losers  May 01, 2001 9:30 PM By Jack Schmid

This month, we’re going to begin looking at a number of the pre- and post-merchandise analyses, systems, and flow charts that you can use to improve your

Catalog Analysis: Assigning Value to Your Customer List  Apr 01, 2001 9:30 PM By Jack Schmid

Typically a catalog has dollars invested in inventory, equipment, furnishings, buildings, and certainly labor. But a cataloger’s most-prized asset in

How Much Are Your Customers Worth?  Mar 01, 2001 10:30 PM By Jack Schmid

Last month we discussed the cost of getting a customer, a key measurement for the “front end,” or the prospecting side of the business. Now, we look at

Catalog Analysis: How Much Are Your Customers Worth?  Mar 01, 2001 10:30 PM By Jack Schmid

Last month we discussed the cost of getting a customer, a key measurement for the front end, or the prospecting side of the business. Now, we look at

Catalog Analysis: The Cost of Acquiring a Customer  Feb 01, 2001 10:30 PM By Jack Schmid

Do you measure how much it costs you to acquire a customer? The number of catalogers who dont constantly amazes me. Internet pure-play marketers tend

Rev Up Your Circulation  Jan 01, 2001 10:30 PM By Jack Schmid

Welcome to Catalog Age’s new column, “Catalog Analysis,” which focuses on the often-neglected analytical and measurement side of the catalog business.

10 reasons new catalogs: …and what to do about it  Dec 01, 1999 10:30 PM By Jack Schmid

Despite the widespread consolidation and increased competition in the catalog industry today, new catalogs enter the mailstream every month. But those

Reaching into retail  Jan 01, 1999 10:30 PM By Jack Schmid

Despite their differences, catalogs and retail have always had a close relationship. After all, cataloging sprang from the retail sector in the late 1800s

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