MULTICHANNEL MERCHANT » ARCHIVES FOR JANE BERGOS
While most pre-holiday planning involves striking the perfect balance among inventory, increased traffic in-store and online, and competitive promotions, a few easy steps in advance of the holiday madness can help ensure post-holiday preparedness as well. Evaluate your returns process from both within and outside the organization. Examine the customer experience to identify possible pain points. Process refunds and store credits as quickly as possible.