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MULTICHANNEL MERCHANT » ARCHIVES FOR JANEL LANDIS
In the history of advertising, no ad vehicle has come so far, so fast, as
search engine marketing. To those of us who have been practicing SEM for
years, it’s amazing just how fast this space moves. Everyday there are new
challenges, increasing competition and new technological advances that
dazzle the mind.
Search engine marketing continues to become more and more sophisticated–maturing rapidly to keep up with industry growth.