Post By Janet Jaiswal

How Augmented Reality Will Impact Consumers  Apr 29, 2014 2:32 PM By Janet Jaiswal

Mobile commerce trends are only expected to continue as the market moves toward the next evolution of customer-centric technology and all it has to offer. And leading that revolution is undoubtedly augmented reality technology.

4 Steps to Make the Most of your Mobile Strategies  Apr 19, 2014 12:12 PM By Janet Jaiswal

Mobile devices are now officially the most pervasive pieces of technology in consumers’ personal possession, as well as the most used piece of technology by consumers in a high percentage of contexts.

Mobile is the Anchor of Omnichannel Retailing  Apr 19, 2014 12:00 PM By Janet Jaiswal

Customers can use a mobile device anywhere, and have largely changed their behavior toward the medium when it comes to product information gathering, word-of-mouth interaction with friends and family, finding discounts and even making a purchase.

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