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Mobile commerce trends are only expected to continue as the market moves toward the next evolution of customer-centric technology and all it has to offer. And leading that revolution is undoubtedly augmented reality technology.
Mobile devices are now officially the most pervasive pieces of technology in consumers’ personal possession, as well as the most used piece of technology by consumers in a high percentage of contexts.
Customers can use a mobile device anywhere, and have largely changed their behavior toward the medium when it comes to product information gathering, word-of-mouth interaction with friends and family, finding discounts and even making a purchase.