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List Watch: Dealing From a Card Deck  Feb 01, 2001 10:30 PM By Jane Zarem

Card decks may prequalify prospects, but response rates can be as low as two in 1,000 When prospecting, catalogers often overlook card decks – bundles

Taking a shine to gay lists  May 01, 1999 9:30 PM By Jane Zarem

Mainstream direct marketers are increasingly tapping gay-community lists, and with good reason: Consumers identified as part of the gay market tend to

Online list shopping update  Apr 01, 1999 10:30 PM By Jane Zarem

With the mach-speed changes occurring in Web delivery of information, it’s time to take another look at the list business online (see “Lists in space,”

Are SOHOs worth it?  Jan 01, 1999 10:30 PM By Jane Zarem

The small office/home office, or SOHO, market has long been hailed as the next hot segment for business-to-business catalogers. Estimates of the growing

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