Jason Fordham
Without personalization, brands often fail to leverage important contextual data, resulting in up to $5 million in lost revenue over just a few years. By implementing these five quick steps with these key targeted audiences, retailers can begin the path to personalization.
Initial reports indicating in-store sales were down this Black Friday, while accurate, don’t paint a full picture of the retail climate this holiday season.
In commemoration of Groundhog Day, here’s an offer all those marketers who – like Bill Murray – feel stuck in the same situation over and over and over and hope or wish for some clarity on how to get it right. We need to get the right message to the right person at the right time has been played over and again like a bad movie (not to insinuate Groundhog Day is anything less than a classic).