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MULTICHANNEL MERCHANT » ARCHIVES FOR JASON GOLDBERG
By now it’s too late to focus on the two big holiday readiness activities that you’d have liked to have kicked off in the second quarter. But there is still a lot that you can do to prepare for and take full advantage of the holiday peak.
While online sales and profitability are certainly important, they may contribute far less to your organization
In a survey ecommerce platform provider CrossView recently conducted among 177 shoppers, more than half of the respondents said they are motivated by brand loyalty when making a purchase. Used smartly and in combination with common-sense marketing, technology is an enabler of great customer loyalty programs, particularly an infrastructure optimized for cross-channel selling.
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