Jasmine Brown

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JustBrand Ltd: The Path to Multichannel Success

| Jasmine Brown

It began in 2009 as two cousins selling winter outwear from their uncle’s company at mall kiosks and fairs in the Philadelphia area. Today, JustBrand Ltd is a successful stable of innovative, interrelated seasonal apparel products that has been called out by CNN’s Anderson Cooper and CNBC’s “Squawk Box.”

Meeting E-Fulfillment Challenges as Expectations Rise

| Jasmine Brown

Ecommerce continues to boom, outpacing overall retail growth, drawing successful new entrants and remaking traditional players. Yet e-fulfillment strategies — and the supply chain infrastructures that support them — are not advancing quick enough to keep pace with this growth. That’s because online orders present inherent challenges that can quickly drive up fulfillment costs, exacerbated by the increasing need for speed demanded by consumers.

How to Enhance the Customer Experience with AI and Predictive Content

| Jasmine Brown

Artificial Intelligence and predictive content are changing the way people are shopping today. Using AI, a retailer can provide chatbots as personal assistants. AI can also be used to predict what items a customer will like based on their shopping history, displaying those results as they go through the shopping experience.

How to Close the Deal in the Shopping Cart

| Jasmine Brown

As a customer finds her way through the purchase journey to website checkout, it’s the moment of truth where you either close the deal or log another cart abandonment. This make-or-break instant points up the critical need to create a frictionless experience for every customer, every time.

How to Evolve Your Email Marketing Strategy

| Jasmine Brown

While there is so much focus on social media as a channel for engaging with customers, email remains a major player in the marketing game. Having a strong email marketing strategy is critical when it comes to reaching customers across mobile, desktop and tablet, as it still delivers consistent results.

How to Enhance the Customer Experience with SMS

| Jasmine Brown

Finding innovative ways to market to consumers today is no easy task. Today, retailers are looking for various ways to enhance the customer experience and one of those ways is through SMS. This marketing strategy is particularly important since, according to Pew Research Center, 77% of U.S. adults are using a smartphone today.