Jeff Hassemer is chief strategy officer for campaign management and real-time marketing software company Alterian. He is a widely published author and expert source in marketing technology, known for his thought leadership and notable product achievements in the areas of Customer Experience, Marketing Technology, and Advertising Technology solutions. Twitter: @jhassemer Linked in: https://www.linkedin.com/in/jeffhassemer.
In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Here are eight steps to take to breakdown the silos of data and gain better insights into their customer’s behaviors.