As online subscription-based services filter into every major industry from snowboards and luxury cars to baby diapers, managing churn rates can spell the difference between success and failure. Online merchants need to understand both involuntary and voluntary customer churn in order to combat them.
Subscriptions aren’t just for digital content anymore. The online subscription model is expanding to embrace a wider range of vertical industries, from consumer electronics to packaged goods. Just about anything that is consumable, repeatable or has a finite lifespan may be a candidate for subscription commerce. Here are 3 key questions every company needs to ask itself now.