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Post By Jim Davidson

It’s Not Too Early to Start Planning for the Holidays  Jul 21, 2015 10:00 AM By Jim Davidson

As you begin to plan for the holiday season, be sure to look for ways to strengthen the foundation of your commerce marketing. Here are several tips that will make the holidays brighter for your business.

Understanding the Multi-Device Cart Abandoner  Jun 22, 2015 5:18 PM By Jim Davidson

All roads on the path to purchase intersect in the shopping cart, the chaotic hub of ecommerce activity that represents the buying moment of truth. Here are a few ways to reach the shopper who plans to view their cart later on a different device.

3 Ways to Maximize the Mobile Inbox  Apr 20, 2015 10:30 AM By Jim Davidson

It’s easy to overthink and overcomplicate mobile optimization initiatives. New devices are being introduced all of the time. Here are three ways to maximize the mobile inbox.

How Will Consumers Drive Ecommerce Change in 2016?  Mar 30, 2015 9:26 AM By Jim Davidson

Consumers expect seamless multi-device, cross-channel interaction with their favorite brands. They no longer need to be “savvy shoppers” to find a better deal. Here are ways consumers will drive change in 2016.

3 Tips to Beat the Creep Factor  Feb 24, 2015 8:39 AM By Jim Davidson

Retailers are encouraged to set up automated emails that are triggered throughout the purchase path and a post-purchase email series to extend engagement after an order has been submitted. But if you’re not careful, this is where you can begin to creep out your customers.

3 Ways to Let Love Rule … In the Inbox  Feb 02, 2015 10:46 AM By Jim Davidson

With Valentine’s Day approaching, how are you sharing some love with your subscribers? Here are three ways to show them what you have done for them lately.

Merry Valentine’s Day! Holiday Strategies to Drive Valentines Sales  Jan 06, 2015 10:23 AM By Jim Davidson

Are you getting ready to help shoppers shop for Valentine’s Day? Shoppers have shifted already from gifts for under the tree to finding the perfect romantic gift for that special someone.

Retailers Must Deliver a Seamless Shopping Experience  Nov 28, 2014 4:46 PM By Jim Davidson

Consumers expect a seamless shopping experience across devices and channels. Retailers must meet this expectation or lose customers. While this statement should get your planning team talking, there are subtleties in this simple statement that can be easily overlooked and should be explored in more detail during your planning process.

Avoiding Coal: 7 Ways to Lower Email Blocking Risks  Oct 27, 2014 6:57 AM By Jim Davidson

A burnt turkey. A lump of coal. An ISP block. All of these can ruin your holidays faster than a nor’easter drops snow. Here are seven things you can do to minimize deliverability risks during the holidays, and keep consumers from blocking your emails.

6 Un-Merry Mobile Email Mistakes  Oct 09, 2014 12:22 PM By Jim Davidson

You may not have the time and resources to commit to a pre-holiday responsive design email overhaul, but with the full frenzy of the holiday season still a few weeks away, you do have time to ensure your mobile users have a fun and functional inbox experience by avoiding these un-merry mobile mistakes.

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