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Most marketers focus early holiday planning on campaign and promotional details because they influence almost every detail in marketing efforts and are essential for driving sales. However, there are other factors that can be easily overlooked that can also help shape the success of the busiest time of the year.
It can be a struggle for ecommerce marketers to simply start your holiday planning, especially when you are likely more focused on trying to squeeze in one more trip to the beach. The fact is, you need to start your holiday planning now.
The technology to connect your site to your stores has rapidly evolved and is now accessible to most marketers. Adding a store locator, in-store pick-up and perhaps the capability of checking a store’s inventory are all based off of fundamental data points that your customer can easily navigate. Flip that coin over and connecting your […]
There is a phase between a period of being an active subscriber and totally checking out. Customers in this phase are disengaged subscribers who show less interest in your brand but may still be opening or clicking in your emails. Here are a few ways to get them back.
According to a Google/Ipsos report, 85% of consumers will start shopping on one device and finish on another so your marketing plan should reach your customer on all gadgets and gizmos. Here’s how.
The post-purchase phase as a lifecycle in itself. From submitting the order to actually using the product, there are many opportunities for you to engage the customer to ensure there are no issues, encourage a repeat purchase and establish the foundation for long-term engagement. Here’s a look at 5 post-purchase email themes that can help you maximize this period for the customer.
You spend a lot of time trying to get shoppers to buy. You probably also deliver orders to customers in a timely fashion. As I’m preparing for my “Begin with the Buy: Enriching & Evolving the Post-Purchase Experience” webinar with Multichannel Merchant, it’s becoming clear that the gap between the customer submitting their order and receiving your product is a severely underutilized phase of engagement.
While your subscribers are not likely reading your emails in this fashion, it’s important to consider the story your brand tells in the inbox. This is especially true during times of the year when your email volume spikes. Here are some central storytelling themes you can use to help shape the narrative of your email program.
Email presents many opportunities to speak directly to your customers. And since marketers have been at it for a while, it also offers ease of entry. But here’s why email
You just screwed up a mailing. Your palms sweat and a wave of panic sets in. Let