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Post By Jim Davidson

How to Make your Email Program a Best Seller  Jan 31, 2013 9:59 AM By Jim Davidson

While your subscribers are not likely reading your emails in this fashion, it’s important to consider the story your brand tells in the inbox. This is especially true during times of the year when your email volume spikes. Here are some central storytelling themes you can use to help shape the narrative of your email program.

Why Your Email Marketing Needs Power-Packed Data  Nov 20, 2012 1:08 AM By Jim Davidson

Email presents many opportunities to speak directly to your customers. And since marketers have been at it for a while, it also offers ease of entry. But here’s why email

How to Say You’re Sorry After an Email Gaffe  Oct 04, 2012 7:04 AM By Jim Davidson

You just screwed up a mailing. Your palms sweat and a wave of panic sets in. Let

4 Tips for Building a Subscriber Profile  Sep 06, 2012 4:26 PM By Jim Davidson

Asking a customer for too much information could result in purchase or opt-in abandonment. Let

How to Segment and Use Your Customer Data  Jul 31, 2012 2:44 AM By Jim Davidson

Consumers are accustomed to providing basic data points without much hesitation. Yet, many brands don

Why You Need to Plan Your Holiday Marketing in July  Jun 28, 2012 10:26 PM By Jim Davidson

Even though July is months before the full roar of the holiday season, this is the time to kick off your planning for some of the potentially most time consuming tasks. Understanding which tasks benefit most from early planning will help ensure you move into the holiday season with your plan ready and a fully checked off to-do list.

4 Steps for Cleaning Up Your Marketing Database  Jun 07, 2012 4:55 AM By Jim Davidson

These four steps will help you get started and guide you along a path to a streamlined database that can be leveraged for more advanced segmentation, detailed reporting, and dynamic content opportunities.

Ecommerce Critique: A Look at Abandoned Cart Messages  Jun 02, 2012 1:55 AM By Jim Davidson

Post-abandonment emails should be part of your marketing strategy. These examples of real-world abandoned cart emails can help you see what strategies might work for you.

4 Ways to Screw Up Abandoned Cart Messages  Apr 21, 2012 12:02 AM By Jim Davidson

Shopping cart abandonment rates are high, but so are conversion rates from post-abandonment emails, so you are missing a sizable opportunity by not sending them. Here are four things you will want to avoid when launching your post-abandonment email program.

Continuing the Customer Conversation In-Store and Online  Mar 06, 2012 8:17 PM By Jim Davidson

With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone. Here’s how you can continue the customer experience between the store and the ecommerce site.

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